Regulations on Alcohol Marketing

If you have any remarks on the information provided, please contact us at eucam@eucam.info 

For information on statutory and non-statutory regulations on alcohol marketing in Europe, please click on one of the countries on the map below, or click on one of the countries in the alphabetic list below the map. Click here to see a legenda for the icons used.

For an overview of examples of statutory restrictions on alcohol marketing in European countries, please click here.
For an overview document with the age limits for the sale of alcohol in EU Member States, please click here.
For an overview document with the excise duty rates in EU Member States, please click here. 
For the International Alliance for Responsible Drinking Digital Guiding Principles, please click here. Click here to read more about the (failure of) self-regulation. 

Extra information about alcohol specific advertising codes: see : Jonathan K, Noel, Thomas F. Babor & Katherine Robaina: Industry self-regulation of alcohol marketing: a systematic review of content and exposure research; 2017 in: Addiction, Vol. 112, p 28-50. 

Austria

Belgium

Bosnia-Herzegovina – no information available

Bulgaria

Croatia 

Czech Republic

Denmark

Estonia 

Finland

France

Germany

Greece

Great Britain 

Hungary

Iceland

Ireland

Italy 

Latvia 

Lithuania 

Luxembourg 

Malta 

Netherlands

Norway

Poland

Portugal 

Romania

Slovenia

Slovak Republic 

Spain

Sweden

Switzerland

Turkey

Ukraine

 

For several countries, the information is not updated or there is no information available. If you can help us change this, please contact us at eucam@eucam.info. This includes the following countries: 

Belarus – no information available

Cyprus – no information available

Macedonia – no information available

Moldavia – no information available

Montenegro – no information available

Serbia – no information available

Turkey – no information available