New research suggests that seeing beer and liquor ads on TV may promote drinking as early as seventh grade and leads to alcohol-related problems just a few years later. The American study describes that the more ad exposure teenage participants reported, the more they drank by 10th grade. Not only did the volume of exposure … Read More →
Not only did the volume of exposure influence drinking behavior, but also the level at which participants enjoyed the commercials seemed to be of importance. Early drinking is in turn associated with the development of alcohol-related problems by 10th grade, said lead researcher Jerry Grenard. “Examples […]
The United States Federal Trade Commission is currently examining underage exposure to online alcohol marketing, reports REUTERS. The FTC review will lead to recommendations to the alcohol industry on how to better protect minors from exposure to their marketing. As reported earlier in April of 2012, the FTC is extensively looking into digital alcohol … Read More →
A Finnish group of retail lobbyists are trying to have advertising regulations relaxed in their sector. The retailers want the same regulations as pubs, clubs and restaurants. This would in effect mean the option for limited period promotions offering money off for those buying large quantities. Finland based businesses in the hospitality industry are … Read More →
Last month the government of Seoul city has asked alcohol producers, advertisers and entertainment firms to refrain from using pop stars in alcohol advertisements. A city official said that when companies don’t comply, the city will consider policy changes to induce changes. “Becoming a pop star is ranked as the No. 2 future dream … Read More →
2 January 2013 On the first October of 2012 I attended a meeting held at the Eurocare office in Brussels. This was a meeting organized by EUCAM with the purpose of developing a collective strategy on alcohol marketing, to be shared and implemented by NGOs and health organizations through Europe. The meeting was attended by … Read More →
While exposure to alcohol marketing is prevalent, and associated with both initiation and progression of alcohol use in underage youth, exactly how it works is not well understood. A new study of alcohol-specific cognitions – whether someone thinks of him/herself as a drinker or having a favorite brand of alcohol – has found that drinker … Read More →
20 December 2012 In this installment of our guest written blog ‘Talking Alcohol Advertising’ Ella Sjödin of Sweden’s IOGT-NTO, shares her thoughts on the current status of the prohibition on televised alcohol marketing in Sweden. “Even though there is a clear prohibition against alcohol advertising on radio and TV in Sweden I daily see alcohol … Read More →
Efforts to reduce underage exposure to alcohol advertising by implementing time restrictions have not worked, according to new research from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health and the Dutch Institute for Alcohol Policy. The report, published in the Journal of Public Affairs, confirms what … Read More →
Today alcohol advertising is broadcasted on several Swedish TV channels even though there is a clear prohibition against alcohol advertising on radio and TV. By broadcasting from the UK, TV channels, so far, have managed to circumvent Swedish legislation. In 2011, IOGT-NTO filed a complaint against these broadcasts to the Swedish Broadcasting Authority (SBA), which … Read More →