This summer America’s digital advertisements for alcoholic beverages will be put under inspection of the United States Federal Trade Commission. As a part of the agency’s periodic review to test the effectiveness of the industry’s voluntary guidelines, the FTC will look at the exposure of underage audiences.   A similar analysis of US alcohol producers’ Read More →

The Government of Zambia has banned the manufacturing and sale of strong liquor sachets, commonly known as tujilijili. This statement was made by Local Government and Housing Minister Nkandu Luo at a press briefing in Lusaka on Sunday 15 April, reports The Times of Zambia.   The ban, which covers importation, distribution, stocking, and consumption Read More →

Last week the British government published it’s hotly debated Alcohol Strategy. Among the commitments of the strategy, are plans to introduce a floor pricing of 40 pence per alcoholic unit, as well as plans to ban two-for-one promotions to combat binge drinking. The strategy has been met with mixed reactions, particularly concerning its approach to Read More →

Australia just got their first fully independent alcohol marketing watchdog. The Alcohol Advertising Review Board (AARB) is an innovative new project from the McCusker Centre for Action on Alcohol and Youth in collaboration with Cancer Council Western Australia.  The AARB will judge community complaints about alcohol advertising and will deliver determinations, free of industry influence. Read More →

A new report from British health campaign group Alcohol Concern Cymru shows that children as young as 10 in Wales are more familiar with some leading alcohol brands and adverts than those for popular foods and snacks.   The report [link=]‘Making an impression’[/link] describes the findings from a new study of over 400 primary school Read More →

British supermarkets might could soon be banned from advertising cheap alcohol, if current Coalition plans go through. This would imply an end to TV and poster ads pushing cheap alcohol.    The ban is part of the current British administration´s alcohol strategy. This part of the strategy is particularly aimed at national retailers such as Read More →