The more brand-specific alcohol advertising that young drinkers are exposed to, the higher their consumption of those brands, according to a new study led by researchers from the School of Public Health and School of Medicine. The study, in the Journal of Studies on Alcohol and Drugs, found an association between past-year exposure to advertising, measured … Read More →
Author: Timothy Naimi, Craig Ross, Michael Siegel, William de Jong & David Jernigan Title: Amount of televised alcohol advertising exposure and the quantity of alcohol consumed by youth Journal: Journal of studies on alcohol and drugs (2016), 77(5), 723-729 Abstract Aims: Although studies demonstrate that exposure to brand-specific alcohol advertising is associated with an increased likelihood of … Read More →
The European Association for the Study of the Liver (EASL) is seeking a ban on the advertising of certain foods, beverages and alcohol between 7am and 11pm in every EU country, in a bid to protect minors. The European Commission recently published its proposal to revise the Audiovisual Media Services Directive (AVMSD). The AVMSD deals, … Read More →
This is an embedded Microsoft Office presentation, powered by Office Online. The above presentation by professor Amandine Garde was originally given on May 31st in the European Parliament at our seminar ‘How do we protect minors from exposure of alcohol marketing?’ and describes the practical possibilities of further restrictions on alcohol marketing in the AVMSD, as … Read More →
EUCAM is constantly looking out for interesting scientific publications on the subject of alcohol marketing in the broadest sense. A number of articles that have been published over the last six months prompted us to disseminate their conclusions in news articles. However, there has been such a great number of important studies that we … Read More →
England’s northwest coast town Blackpool is considering locally banning alcohol advertising throughout the town within the next two years, to reduce the town’s drink-related crime and health problems. Blackpool’s new Alcohol Strategy specifically asks councillors to consider imposing the ban near pubs, shops and off licences. This new ban will thus expand the current alcohol … Read More →
One of the undeniable powers of social media is its ability to influence people and their behaviors. This is especially true, a Michigan State University study finds, when it comes to alcohol use. MSU researchers found that when participants in a study were exposed to ads touting beer, as opposed to those selling bottled water, … Read More →
This Wednesday, EU Commissioner Günther Oettinger presented the new draft proposal of the AVMSD, which was shockingly devoid of increased restrictions on alcohol advertising. The new proposal follows a 2015 public consultation in which many European health- and consumer organizations indicated they wanted the AVMSD to do a better job at protecting minors against exposure … Read More →
European news portal Euractiv.com last week obtained a leaked draft proposal of the Audiovisual Media Services Directive (AVMSD), which regulates broadcast and on demand media at the European level. As hoped by many health scientists and NGOs, the proposal underscores the importance of protecting young people against harmful media content, including alcohol advertising. However, worries … Read More →
While tobacco companies have not been allowed to buy product placement in television shows since 2000, alcohol brands continue to self-regulate their marketing in media. But a new research abstract to be presented at the Pediatric Academic Societies 2016 Meeting showing how strongly alcohol brand placement relates to the drinking behavior of underage youth suggests … Read More →