On 4 March 2016, the European Commission (DG Connect) published the final report of the study on the exposure of minors to alcohol advertising on linear and non-linear audio-visual media services and other online services, including a content analysis. The research was conducted by the consortium partners Ecorys and the National Institute for Health and Read More →

Author: Gary B. Wilcox, Eun Yeon Kang & Lindsay A. Chilek Title: Beer, wine, or spirits? Advertising’s impact on four decades of category sales Journal: International Journal of Advertising: The Review of Marketing Communications, Published online: 17 Mar 2015. Abstract This article provides an analysis of the relationship between annual advertising expenditures and sales, using a time Read More →

The New Zealand Government has been advised to end alcohol sponsorship of sports clubs and ban any advertising of beer, wine and spirits during televised matches by a ministerial forum. The forum concluded after a two-year inquiry that the total cost of alcohol-related harm in New Zealand was “enough to justify further restrictions on alcohol Read More →

Martina Anderson, Member of the European Parliament for the Northern Ireland party Sinn Féin has called for a ban on alcohol advertising in the European Union. Ms Anderson made the call during Awareness Week on Alcohol Related Harm. “The European Union is the highest drinking region in the world resulting in huge level of harm, Read More →

Author: de Bruijn A, Engels R. Title: Measuring the volume of youth exposure to alcohol marketing: A systematic review of measurement instruments in peer-reviewed articles Journal: OA Alcohol 2014 May 22;2(1):8. Abstract Aims: The following paper aims to review instruments that measure alcohol advertising exposure that were used in peer-reviewed studies. Method: A systematic literature search of several Read More →

Authors: Craig S. Ross, Avalon de Bruijn and David Jernigan Title: Do time restrictions on alcohol advertising reduce youth exposure? Journal: Journal of Public Affairs Volume 13, Issue 1, pages 123–129, February 2013 Abstract: Regulators may attempt to reduce youth exposure to alcohol advertising by restricting times during which alcohol ads may be aired on Read More →