Authors: Craig S. Ross, Avalon de Bruijn and David Jernigan
Title: Do time restrictions on alcohol advertising reduce youth exposure?
Journal: Journal of Public Affairs
Volume 13, Issue 1, pages 123–129, February 2013
Regulators may attempt to reduce youth exposure to alcohol advertising by restricting times during which alcohol ads may be aired on television or radio. The Netherlands introduced such a policy and found that teenage advertising exposure increased following the time restrictions. This study uses simulation analysis and a comprehensive database of television alcohol advertising to demonstrate that time restrictions are likely to reduce advertising exposure to the youngest viewers while increasing exposure for the high-risk teenage population.