Authors: Craig S. Ross, Avalon de Bruijn and David Jernigan
Title: Do time restrictions on alcohol advertising reduce youth exposure?
Journal: Journal of Public Affairs
Volume 13, Issue 1, pages 123–129, February 2013
Abstract:
Regulators may attempt to reduce youth exposure to alcohol advertising by restricting times during which alcohol ads may be aired on television or radio. The Netherlands introduced such a policy and found that teenage advertising exposure increased following the time restrictions. This study uses simulation analysis and a comprehensive database of television alcohol advertising to demonstrate that time restrictions are likely to reduce advertising exposure to the youngest viewers while increasing exposure for the high-risk teenage population.
