In a recent study, Addiction Switzerland provides an overview of the challenges linked to online alcohol marketing. The main findings of the research are presented below. The study consists of four parts: (Non systematic) review of the literature on the impact and the strategies of online marketing for alcohol Monitoring of online alcohol marketing via … Read More →
Criticism of EUCAM on research “Social Media Age Check Alcohol-adverteerders” by R2 Research commissioned by STIVA in the Netherlands. STIVA (Foundation for Responsible Alcohol consumption), an association of Dutch manufacturers and importers of beer, wine and spirits, commissioned research institute R2 Research to study the scope of alcohol marketing through social media. The conclusion of … Read More →
One of the undeniable powers of social media is its ability to influence people and their behaviors. This is especially true, a Michigan State University study finds, when it comes to alcohol use. MSU researchers found that when participants in a study were exposed to ads touting beer, as opposed to those selling bottled water, … Read More →
New research finds that children as young as 13 may be bombarded by alcohol marketing messages from Twitter and Instagram on their smartphones. This despite Twitter’s age-gate technology which blocks direct-to-phone updates for underage users. Lead author of the research author Adam E. Barry, of Texas A&M University in College Station, Texas told Reuters Health … Read More →
New research shows alcohol brands continue to regularly breach industry advertising codes on Facebook and has drawn further attention to the inadequacies of the current self-regulatory system. The study found the Facebook pages of Australia’s most popular alcohol brands are filled with highly inappropriate content that glamorises and encourages excessive drinking and features crude and … Read More →
AB Inbev brand Bud Light has struck a partnership with Snapchat, the photo and video sharing app with more than 200 million users, of which over 70% is below the age of 25. The social media application has been making advertising deals with many big companies over recent years. However, Bud Light is the first … Read More →
AB Inbev beer Stella Artois is the first beer company to advertise on photo based social network site Instagram. The ‘Give Beautifully’ campaign is aimed to bolster sales this holiday season and will run exclusively on US Instagram profiles. An insightful article on The Drum describes how after such brands as Bacardi and Corona Stella … Read More →
11 May 2014 Australian researchers argue that the alcohol industry uses social media to get around advertising regulations and to let consumers mount their marketing pitch for them. This conclusion follows a content analysis of the activity of the top 20 alcohol brands on Facebook in Australia. The new research, executed by Dr. Nicholas Carah … Read More →
Adweek.com writes about the launch of a free tool designed to help alcohol brands market only to people of legal drinking age on Twitter. Companies Jim Beam, Jack Daniels and MillerCoors have tested the tool for a month and now the service is open to other brands as well. Alcohol producers describe this twitter age-gate … Read More →