With tightening regulations on alcohol marketing, alcohol producers develop new initiatives to make customers aware of their brands and products. One such recent development is the use of Corporate Social Responsibility to build on the image of the companies. This boiles down to alcohol producers claiming to take responsibility in informing customers about responsible drinking Read More →

Adolescent drinking is associated with ill health, premature death, unplanned pregnancy, violence and injury among other social and physical harms. Early onset drinking is also associated with alcohol dependence and the use of other drugs an association not strongly linked to genetics, but rather environmental factors (de Bruijn and Johansen 2009). Recent evidence shows alcohol Read More →

Alcohol is a sedative, while ingredients of energy drinks such as caffeine, guarana and taurine have a stimulant effect. The effects of alcohol are masked which may lead to excessive alcohol consumption (O’Brien, 2008). Research conducted in the United States revealed that adolescents who regularly drink alcohol mixed with energy drinks more often binge drink Read More →

The growth in alcohol flavoured food offers an opportunity for the drinks and the food industry. It broadens the spectrum of options available to manufacturers and can build loyalty of consumers. The following paper reports on the prevalence of marketing alcohol flavoured food and the attached risks involved in marketing these products. Additionally, the paper Read More →

With female alcohol consumption increasing, brands and manufacturers are targeting women more within this sector. With 2.2% of products launched in the liqueurs and alcohol sector aimed at women (compared with 1.1% for men), formulating and marketing the category to suit them is clearly an opportunity (1). Advertisements like to enforce this drinking trend by Read More →

Recent scientific literature warns for the harmful combination of alcoholic beverages with energy drinks. This combination strengthens the risks of alcohol related problems since the energy drink masks the level of intoxication. Nevertheless, this mix of drinks is very popular especially among young people. Alcohol producers make use of this demand by introducing canned alcoholic Read More →

More and more negative effects of alcohol consumption are highlighted in the media. There is a raising awareness of alcohol related problems. In a reaction, we can see that the alcohol industry actively tries to build an image of responsible alcohol: Alcohol which suits a healthy lifestyle and is in line with efforts to improve Read More →