Eurocare (European Alcohol Policy Alliance) wrote an open letter to the CEO of Carlsburg and the CEO of Olvi plc: “Why threaten the Estonia Government when they are trying to ensure you have healthy consumers?”: In this letter, Eurocare asks Carlsberg and Olvi to reconsider their policy and instead of withdrawing their companies from Estonia if that … Read More →
New EUCAM Trend Report: “Heineken all over. An analysis of the youth friendly marketing strategy of Heineken” EUCAM has collected marketing materials from one of the world’s beer giants, the Dutch brewer Heineken to provide an overview of the integrated marketing strategy in the Netherlands. Heineken uses both traditional media and new media to a … Read More →
On basis of the evidence on the effectiveness of self-regulation, EPHA concluded that there is no justification for endorsing self-regulation as policy mechanism to deliver public health objectives. As follow-up to the event “Self-regulation: a false promise for public health?”, held on 18 October 2016 in the European Parliament, EPHA (European Public Health Alliance) published … Read More →
Avalon de Bruijn and Colleagues recently received a prestigious price for their European longitudinal research on alcohol marketing exposure and alcohol use: The 2016 President’s Award from the European Society for Prevention Research. This price has been granted for the article “European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use”, … Read More →
Research suggest that YouTube music videos promote positive associations with alcohol use. In the study “F*ck It! Let’s Get to Drinking—Poison our Livers!”: a Thematic Analysis of Alcohol Content in Contemporary YouTube Music Videos, researchers examine and describe the portrayal of alcohol content in popular YouTube music videos. This study shows that several alcohol companies adopt marketing strategies … Read More →
In April 2016, EUCAM filed a complaint against a radio-commercial from the supermarket chain “Jumbo” for alcoholic drinks, that has been broadcasted multiple times at NPO Radio 1 between 06:00 and 21:00. The Dutch Media Authority warned this radio channel for their breach of the Dutch Media Law. The Dutch Media Wet 2008 (Media Law) stipulates that … Read More →
In 2017, the European marketing Directive will be revised – the only European legislation in the area of alcohol marketing. EUCAM (European Centre for Monitoring Alcohol Marketing) and the Dutch Institute for Alcohol Policy STAP believe that the Dutch government has to grasp this once in a decade opportunity. EUCAM and STAP believe that the Dutch … Read More →
The Scotch Whisky Association has applied to appeal in the UK Supreme Court against minimum pricing for alcohol in Scotland. Scotland’s alcohol camapigners criticise arrogant Scotch Whisky Association for appealing minimum pricing. The Court of Session ruled against the group in October after a lengthy legal challenge against the policy, which would set a … Read More →
At December 1st, several European NGO’s (including EUCAM) organised the event “What about our kids?”, that will be hosted by MEP Daciana Octavia Sârbu. Reports about this events: Food Navigator EU Reporter — The Audiovisual Media Services Directive offers a once in a decade opportunity to protect children from commercial communications on alcohol and unhealthy … Read More →
Eleven organizations participated in the launch of a unique Alcohol Manifesto asking minister of health Edith Schippers and state secretary Martin van Rijn to take measures proven to be effective. New chances for Dutch alcohol policy “The negative effects of alcohol use could be more effectively prevented than is now the case. Such possibilities are … Read More →