In a recent study, Addiction Switzerland provides an overview of the challenges linked to online alcohol marketing. The main findings of the research are presented below. The study consists of four parts: (Non systematic) review of the literature on the impact and the strategies of online marketing for alcohol Monitoring of online alcohol marketing via … Read More →
The Monitoring Alcohol Marketing Practices in Africa (MAMPA) Project was a public health surveillance program devoted to monitoring alcohol marketing activities in the African region as well as youth exposure to these marketing activities. Data on alcohol marketing was collected in Ghana, Nigeria, Uganda, the Gambia, Kenya, Malawi and Namibia. The main conclusions of this … Read More →
Authors: Kate Robaina, MPH, Thomas Babor, PhD, MPH & Jonathan Noel, MPH (2016). Title: Evaluating compliance with alcohol industry self-regulation in seven countries in Africa. An external evaluation of the MAMPA (Monitoring Alcohol Marketing Practices in Africa) project. Executive summary Introduction The Monitoring Alcohol Marketing Practices in Africa (MAMPA) Project was a public health surveillance program devoted to … Read More →
Leading public health experts warn that youth around the world are exposed to extensive alcohol marketing, and that current controls on that marketing appear ineffective in blocking the association between youth exposure and subsequent drinking. Alcohol is the leading cause of death and disability for young males aged 15-24 in nearly every region of the … Read More →
Criticism of EUCAM on research “Social Media Age Check Alcohol-adverteerders” by R2 Research commissioned by STIVA in the Netherlands. STIVA (Foundation for Responsible Alcohol consumption), an association of Dutch manufacturers and importers of beer, wine and spirits, commissioned research institute R2 Research to study the scope of alcohol marketing through social media. The conclusion of … Read More →
According to Russian RMAA Group, the prohibition on any advertising for beer has been eased because of the upcoming Football World Cup Championship in 2018. Did the FIFA exert such pressure that alcohol marketing is relaxed for 3 years – as part of the agreement with sponsors? In 2018, the Football World Cup will be organised in Russia. According to the Russian RMAA … Read More →
New research by Noel and colleagues shows that violations of the content guidelines within self-regulated alcohol marketing codes are highly prevalent in certain media. Exposure to alcohol marketing, particularly among youth, is also prevalent. Taken together, the findings suggest that the current self-regulatory systems that govern alcohol marketing practices are not meeting their intended goal … Read More →
Eurocare (European Alcohol Policy Alliance) wrote an open letter to the CEO of Carlsburg and the CEO of Olvi plc: “Why threaten the Estonia Government when they are trying to ensure you have healthy consumers?”: In this letter, Eurocare asks Carlsberg and Olvi to reconsider their policy and instead of withdrawing their companies from Estonia if that … Read More →
New EUCAM Trend Report: “Heineken all over. An analysis of the youth friendly marketing strategy of Heineken” EUCAM has collected marketing materials from one of the world’s beer giants, the Dutch brewer Heineken to provide an overview of the integrated marketing strategy in the Netherlands. Heineken uses both traditional media and new media to a … Read More →
On basis of the evidence on the effectiveness of self-regulation, EPHA concluded that there is no justification for endorsing self-regulation as policy mechanism to deliver public health objectives. As follow-up to the event “Self-regulation: a false promise for public health?”, held on 18 October 2016 in the European Parliament, EPHA (European Public Health Alliance) published … Read More →