A complaint about irresponsible alcohol advertising has been upheld by the Advertising Standards Authority (ASA) following a complaint made by the Youth Alcohol Advertising Council, a group of young people working with the charity Alcohol Concern. Heineken UK Ltd has been told their YouTube advert for Strongbow breached responsible advertising regulations. The Youth Alcohol Advertising Read More →

New research shows alcohol brands continue to regularly breach industry advertising codes on Facebook and has drawn further attention to the inadequacies of the current self-regulatory system. The study found the Facebook pages of Australia’s most popular alcohol brands are filled with highly inappropriate content that glamorises and encourages excessive drinking and features crude and Read More →

Last month Bacardi Limited has started a marketing campaign advocating responsible drinking. The campaign prominently features the world’s number one tennis player Raphael Nadal. The slogan for the campaign is ‘Champions drink responsible’, which might be in breach of Bacardi’s voluntary marketing regulations. As a member of the Distilled Spirits Council of the United States Read More →