A new study in the Journal of Adolescent Health suggests that violations of alcohol industry self-regulation codes is most widespread in magazine advertisements for beer and spirits brands. Furthermore the amount of violations and risky content seem to increase with the size of youth readership. This may suggest that the alcohol industry is actively seeking … Read More →
The alcohol industry spends more than $4 billion each year marketing its products. Underage youth receive substantial exposure to this marketing, and multiple longitudinal studies have correlated this exposure with greater likelihood of drinking, or if young people have already initiated alcohol use, drinking more. Reducing the impact of alcohol marketing on young people is … Read More →
Adolescent exposure to alcohol media content has been found to be associated with future drinking practices (Smith and Foxcroft, 2009; Anderson et al., 2009) as well as influencing immediate alcohol consumption (Engels et al., 2009). With the ubiquity of the Internet and New Media in young people’s lives today, there are influential new media channels … Read More →
Again Minister of State for Health Róisín Shortall in Ireland has pledged alcohol sponsorship of sports events is to be ended. “I am committed to phasing that out over a reasonable period of time,” she said in the Dáil. There is “no room for ambivalence in our approach”. Ms Shortall was responding to Fianna Fáil … Read More →
New research by the University of Western Australia reveals that half of the televised alcohol commercials in Australia may be broadcasted during viewing times that are popular among children. A content analysis of 2810 alcohol commercials showed that the most common used themes were humor, friendship and value for money. Over a period of two … Read More →
An alliance of scientific experts, from the ALICE-RAP project, call for a European-wide ban on alcohol marketing. According to their latest policy brief, this could drive down excessive drinking and associated health risks throughout the continent. ALICE-RAP stands for Addiction and Lifestyles in Contemporary Europe – Reframing Addictions Project, a project which brings together … Read More →
A new editorial in the scientific journal Addiction calls for alcohol producers to stop undermining their own Corporate Social Responsibility goals with their sophisticated marketing activities. The editorial, written by Dr. Adrian Bonner of the Centre for Health Services Studies at the University of Kent and Prof. Ian Gilmore, Chairman of the Alcohol Health … Read More →
South Korea should implement a comprehensive ban on sports stars advertising alcoholic beverages. According to the Korean Academy of Addiction Psychiatry, such a ban could put a curb on the increasing drink-related problems of the country. Last Sunday, the Korean Academy of Addiction Psychiatry (KAAP) released a statement, stating it’s concerns over Korean athletes’ … Read More →
The Social Affairs and Health Ministry has drafted a law which would ban advertising of soft drinks and alcoholic beverages from appearing in public. It would essentially prohibit any such advertisements at bus stops, sport facilities or even on athletes’ shirts. Additionally, the proposed law would prohibit the remaining advertisements from displaying more than … Read More →
Conclusion new research: Introduction of a legal ban on alcohol advertising is the only real solution. Young people in Europe are regularly confronted with alcohol advertising on television. New European research shows that the functioning of the so called self-regulation of alcohol marketing does not protect young people against the exposure of alcohol commercials. … Read More →