26th October 2022 by Wenlei Ma. From news.com.au Netflix ads are coming, there’s no way to stop it. But the streamer is under pressure to ban certain ads. A lobby group has called on Netflix to ban booze ads. Picture: John MacDougall/AFP Netflix is under pressure to ban booze ads when it launches advertising on its … Read More →

Utrecht, The Netherlands, 14-10-2022 The Dutch behavioral psychologist Sabine Jansen of the University of Utrecht questions the freedom that drink brands have to advertise with alcohol-free products with the same brand name as alcoholic drinks. There is a danger that consumers will mainly remember the brand name, for example in association with driving. That’s what … Read More →

Kato, M., Ishikawa, H., Kiuchi, T., Akiyama, M., Kawamura, Y., Okuhara, T., Ono, N., & Miyawaki, R. (2022). Patterns of alcohol and alcohol-flavoured non-alcoholic beverage advertisements over Japanese free-t-air television networks. BMC Public Health, 22. https://doi.org/10.1186/s12889-022-14276-5 A new study analyses dvertising airtime data from five free-to-air Japanese TV networks in the Greater Tokyo area that … Read More →

14th September, 2022 from the University of Queensland.  New research has found adolescents who are active on social media are being exposed to content that could put them at risk of developing drug and alcohol issues. The study, led by University of Queensland PhD student Brienna Rutherford from UQ’s National Centre for Youth Substance Use Research, examined how drug … Read More →

6th September, 2022. From The Conversation. The rise of online advertising has led to “dark advertising”, where ads can only be seen by the individuals being targeted, no one knows how, when, where or why the ads appear, and the ads are data-driven, meaning they target people most likely to use the advertised product the … Read More →

7th September, 2022 from the Cancel Council Victoria.  A new research led by the Cancel Council Victoria has revealed that students aged between 12 and 15 years are exposed to an alcohol ad every other day and those with a higher exposure to alcohol advertising are more likely to drink alcohol.  The research showed that … Read More →