November 2022

Australian Foundation for Alcohol Research and Education (Fare): We all have the right to use digital technology safely. 

But every day millions of people across Australia, including children, are exposed to relentless digital marketing tactics designed to target their personal vulnerabilities.  

This is especially concerning when harmful and addictive products, like alcohol, are being pushed online.   

We know exposing children and young people to alcoholic product marketing increases the likelihood they will start drinking earlier and drink at risky levels.  

Currently there are limited protections in Australia to restrict predatory marketing tactics. We need strong checks and balances to ensure our families and communities are kept safe from harmful digital marketing practices by alcohol companies. 

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