YPULSE; Apr 27 2020 COVID-19 Food & Bev Quarantines will end, but these winning campaigns from alcohol brands could change marketing for the industry… If there’s one thing that’s certain—it’s that alcohol is having a moment during the COVID crisis. The industry is feeling the effects: according to a Nielson report, beer sales rose by … Read More →
Presentation by Dr. David Jernigan, presented during the Webinar “Alcohol Marketing and Public Health: What Do We Know and What Can We Do?”, on 15 April, 2020, as part of the Alcohol and Health Webinar Series. Link to the presentation
ABC Sunshine Coast By Tara Cassidy 16-04-2020 A national alcohol research body has slammed retailers using coronavirus-related marketing to boost sales, including ads it claims promote drinking as a solution to isolation boredom and depression. Key points: A research group wants alcohol retailers banned from making references to depression and isolation in marketing material New … Read More →
Author: Julia Stafford and Hannah Pierceon: April 15, 2020In: alcohol, Coronavirus outbreak 2019-2020, public health, Public health and population health It doesn’t take long for the well-resourced alcohol industry to adapt their marketing to tie-in with current events. We see it with major sporting events, the holiday season, and even the devastating Australian bushfires. A … Read More →
Join us on Wednesday, 15 April, 2020, for a new session of the Alcohol and Health Webinar series, titled: “Alcohol Marketing and Public Health: What Do We Know and What Can We Do?”, presented by Dr. David Jernigan . The session will be in English. DATE: Wednesday, 15 April, 2020 TIME: 12.30 pm (EDT) … Read More →
New Zealand, RNZ 6 April 2020 Allowing all alcohol retailers to sell online during the lockdown is doing more harm than good, a health watchdog says. A rule change late Friday night meant all alcohol stores in New Zealand could now sell online, while some retailers have had to stop delivery services because they could … Read More →
Health April 1, 2020 AEDT Cancer Council WA is calling on the alcohol industry to reign in its opportunistic marketing behaviour during the COVID-19 pandemic, following a spate of concerning advertising in the press and on social media in recent days. Cancer Council WA’s Alcohol Program Manager, Julia Stafford, said some big players in the … Read More →
THQ Technology and Business 23 March 2020 by Jia Jen Low Crafting more personal connections is key to marketing to a new generation in the alcoholic beverage sector. “Mass personalization is definitely where [marketing] is going,” Influence Director of Ogilvy, Imogen Coles recently told the Drum. The marketing and advertising sector has come a long … Read More →
March 17 2020; Medical news Bulletin; By Shayna Goldenberg; Alcohol marketing to young people is more likely to encourage greater alcohol consumption, a recent study finds. Alcohol marketing is pervasive. It is seen on posters, TV, and the internet. While young people are not the target audience, this constant display of alcohol advertising may have … Read More →
GALA (Global Advertising Lawyers Alliance) 4-02-2020 By Wambui Mwariri and Rose Njeru The County Outdoor Advertising and Control Bill, 2018 (the Bill) was recently passed by the Senate with amendments and referred to the National Assembly to proceed to the Second Reading. The Bill claims to be targeted at ensuring that advertisers utilizing outdoor advertisement … Read More →