Marketing Daily, by Teresa Buyikian , December 16, 2025 Heineken continues its global campaign encouraging in-person connections with its latest effort via WhatsApp. The brand this week launched new creative as a pilot program in Brazil, the country that sends and receives the most voice messages in the world, per data from Meta — a total of … Read More →
Kevin Owens, columnist, 16 december 2025 At this time of year, many might be looking forward to letting their hair down more often than they might. A few drinks at the office party, catching up with family over a long, slow pre-Christmas Sunday lunch with a glass (or two) of red, or just settling down in … Read More →
Ad Hoc News, Finanzzeitung für Deutschland , 14 January 2026 Constellation Brands is turning beer, wine, and spirits into a tightly engineered consumer platform built around Modelo, Corona, and high-margin premium brands. Here’s why that matters now. he New Formula for Alcohol: Less Volume, More Value Constellation Brands is not just another drinks conglomerate quietly … Read More →
By H.L. Comeriato ● Health & Wellness, Policy/Legislation, Youth ● January 13, 2026 In April 2023, transgender influencer Dylan Mulvaney was featured in a series of advertisements and promotional content for Bud Light beer. Anti-transgender backlash over the marketing partnership played out inside liquor stores and grocery chains across the country. Americans trashed displays featuring Mulvaney, destroyed merchandise and tanked U.S. sales … Read More →
Latvia Pubic Media, December 29, 2025, 12:42 , LSM English The Consumer Rights Protection Centre (PTAC) has found that shopping centres have decorations in the form of Christmas trees with empty bottles of Jameson whiskey and offering discounts on this brand of alcoholic beverages, which encourages consumers to purchase alcohol and is illegal, according to … Read More →
Megan Cook , Dan Anderson-Luxford , Paula O’Brien , Deborah Gleeson Health Promotion International, Volume 40, Issue 6, December 2025, daaf223, https://doi.org/10.1093/heapro/daaf223 ; Abstract The aim of this study is to analyse alcohol industry submissions to an Australian national parliamentary inquiry to understand the industry arguments and their implications for alcohol policy-making, and to test, for the first time, the … Read More →
INTRODUCTIONOn September 16, 2025, the webinar “Banning alcohol marketing is not an illusion: Lessons from countries in Europe with effective policies to restrict alcohol marketing” took place. Four speakers, invited by the Dutch Collaborative Health Funds (SGF) and EUCAM from Norway, France, Lithuania, and Turkey shared insights about their national policies. The main topics included: … Read More →
Public Health Communication Centre, New Zealand, 1 December 2025 Andy Towers, Chrissy Severinsen, Antonia Lyons, Felicity Ware, David Newcombe & Mark Esekielu Summary Growing expert consensus confirms there is no safe level of alcohol use for health. Large-scale studies now show that alcohol use increases the risk of many chronic diseases in a clear dose–response pattern, even at low … Read More →
DATAC, Drug and Alcohol Testing Association of Canada, December 10, 2025 According to the results of a new research study published in Lancet Public Health, the incidence of binge drinking, recent alcohol use and susceptibility to drink alcohol among adolescents were associated with digital alcohol marketing. The study, carried out by researchers from Rutgers School … Read More →
Alcohol Action Ireland press release, Wednesday, 10 December 2025 On the day that Australia’s world-leading under-16 social media ban due to child safety concerns came into effect, Alcohol Action Ireland (AAI), the national independent advocate to reduce alcohol harm, has launched a new report – Digital and social media marketing of alcohol – detailing the nature and … Read More →