Anu Katainen a, Liisa Uusitalo b, Hannu Saarijärvi c, Maijaliisa Erkkola b, Ossi Rahkonen d, Tomi Lintonen e f, Mikael Fogelholm b, Jaakko Nevalainen f ; International Journal of Drug Policy; Volume 113, March 2023.  Highlights •The consumption of non-alcoholic beer and other non-alcoholic beverages has increased significantly in recent years. •Non-alcoholic beer was purchased most frequently by consumers with high socioeconomic status. •Non-alcoholic beer purchases were most common among individuals with the highest volume of regular beer purchases. •The increasing Read More →

Extra.ie, Olivia Fah; 26/02/2023 After hearing there are objections to non-alcoholic drinks advertising at sporting events, Drinks Ireland has clapped back, claiming the talk is ‘unreasonable and strange’. The comments were in response to Sheila Gilheany of Alcohol Action Ireland telling Newstalk Breakfast that these campaigns were essentially ‘backdoor marketing’.   She said: ‘[It is] the shared branding Read More →

1st March 2023; Dr. Amanda Atkinson ; Institute of Alcohol Studies, London Alcohol marketing influences alcohol use and is designed to forge positive relationships between (potential) consumers, brands, and alcohol consumption. As with other consumer goods, alcohol marketing is highly gendered in nature; it targets men, women, and increasingly other genders (i.e. non binary), in Read More →

The Herald, 24th February 2023  By Helen McArdle ALCOHOL-FREE products should be included under proposals to restrict alcohol marketing in Scotland, campaigners have said. It comes amid fears that zero per cent beers and spirits have been used as “trojan horses” to continue promoting brands to consumers in Ireland, where stricter rules are already in place. Read More →

Movendi International, February 2023 In early January, the Paris Court ordered the Meta group (parent company of Facebook and Instagram) to remove 37 posts deemed illegal on Instagram. These posts had been published by about twenty different influencers, all of them accumulating nearly 5 million followers. They have been deemed in violation of the Loi Read More →

February 2023; blog from Dr Richard I. Purves, Senior Research Fellow, Institute for Social Marketing and Health, University of Stirling. In 2021, Alcohol Focus Scotland (AFS) commissioned the Institute for Social Marketing and Health (ISMH) to develop a series of case studies based on a number of European countries with existing alcohol marketing restrictions. This research Read More →

The New York Times, Feb. 10, 2023 by Lora Kelley Beer ads are practically as characteristic of the Super Bowl as touchdowns. And they will be again this year, with one big change: They won’t all come from brands owned by Anheuser-Busch. After three decades as the only alcohol brand to air its commercials nationally Read More →