On 24 May 2023, Dr David Whiteley (Glasgow Caledonian University) presented findings from a recent scoping review of literature on alcohol marketing to LGBTQ+ people.
Growing evidence demonstrates higher rates of alcohol consumption and alcohol-related harms among LGBTQ+ people compared to their cisgender/heterosexual counterparts. Scottish research relates this to alcohol’s normalisation within LGBTQ+ social settings, its importance to identity construction, and substance use to cope with stigma and discrimination. However, the activities of the alcohol industry in targeting LGBTQ+ communities have been largely ignored. As ‘traditional’ marketing approaches are increasingly augmented by the reach that digital media affords, a review of existing evidence is vital.
Watch the recording here: “Alcohol marketing to LGBTQ+ people” | Dr David Whiteley | 24 May 2023 – YouTube