AB Inbev brand Bud Light has struck a partnership with Snapchat, the photo and video sharing app with more than 200 million users, of which over 70% is below the age of 25. The social media application has been making advertising deals with many big companies over recent years. However, Bud Light is the first Read More →

Twenty public health organisations have resigned from the European Alcohol and Health Forum (EAHF), a stakeholder platform, to protest against the European Commission’s refusal to submit a new alcohol strategy. In an open letter sent to Health Commissioner Vytenis Andriukaitis, the NGOs express “deep concern” that the Commission has no intention of developing a comprehensive Read More →

Earlier this month, the EU’s Health and Food Safety Commissioner, Vytenis Andriukaitis, said there is no intention of submitting a new strategy to reduce alcohol-related harm in Europe. Instead it’s proposed to tackle alcohol-related harm as part of a broad range of “risk factors” affecting chronic diseases. The EU’s latest strategy to tackle alcohol abuse Read More →

New research by James Cook University in Australia has revealed weaknesses in the law regulating alcohol promotion after reviewing smart phone apps carrying alcohol promotional material. Furthermore the study raises questions about the ethical stance of organizations such as Google and Apple for providing access to apps which encourage intoxication as well as competing in Read More →