Alcohol marketing, promotion and sponsorship are widespread in most of the world today. Alcohol marketing is evolving constantly and utilizes multiple channels, including youth-oriented radio, television, sports events and popular music concerts, websites, social media, mobile phones and product placements in movies and TV shows. Marketers are moving increasingly to digital and social media, where Read More →

Full article Aims The alcohol beverage industry has been expanding its corporate social responsibility and other business activities in sub-Saharan Africa. The aim of this paper is to evaluate the effects of these activities on the physical, economic, psycho- logical and social availability of alcohol in the region. Methods Narrative review. Source materials came from Read More →

The alcohol industry have attempted to position themselves as collaborators in alcohol policy making as a way of influencing policies away from a focus on the drivers of the harmful use of alcohol (marketing, over availability and affordability). Their framings of alcohol consumption and harms allow them to argue for ineffective measures, largely targeting heavier Read More →

The strategies of alcohol industry SAPROs: Inaccurate information, misleading language and the use of confounders to downplay and misrepresent the risk of cancer. Authors: Mark Petticrew, Nason Maani Hessari, Cécile Knai, Elisabete Weiderpass We start by summarising our core findings, to contextualise the rest of our response. These are that alcohol industry social aspects/public relations Read More →

Readership: Are Underage Youth Disproportionately Exposed? Background: The question of whether underage youth are disproportionately exposed to alcohol advertising lies at the heart of the public health debate about whether restrictions on alcohol advertising are warranted. The aim of this study was to determine whether alcohol brands popular among underage (ages 12 to 20 years) Read More →

Mark Petticrew, Srinivasa Vittal Katikireddi, Cécile Knai, Rebecca Cassidy, Nason Maani Hessari, James Thomas, Heide Weishaar Additional material is published online only. To view please visit the journal online (http:// dx. doi. org/ 10. 1136/ jech- 2017- 209710).; copyright Article author (or their employer) 2017. Produced by BMJ Publishing Group Ltd under licence. Abstract: Corporations Read More →

Marketing messages accompanying online selling of low/er and regular strength wine and beer products in the UK: a content analysis Milica Vasiljevic Lucia Coulter, Mark Petticrew and Theresa M. Marteau BMC Public HealthBMC series – open, inclusive and trusted201818:147 https://doi.org/10.1186/s12889-018-5040-6 ©  The Author(s). 2018   Open Peer Review reports Abstract Background Increased availability of low/er strength alcohol products has the potential Read More →