Readership: Are Underage Youth Disproportionately Exposed? Background: The question of whether underage youth are disproportionately exposed to alcohol advertising lies at the heart of the public health debate about whether restrictions on alcohol advertising are warranted. The aim of this study was to determine whether alcohol brands popular among underage (ages 12 to 20 years) Read More →

Mark Petticrew, Srinivasa Vittal Katikireddi, Cécile Knai, Rebecca Cassidy, Nason Maani Hessari, James Thomas, Heide Weishaar Additional material is published online only. To view please visit the journal online (http:// dx. doi. org/ 10. 1136/ jech- 2017- 209710).; copyright Article author (or their employer) 2017. Produced by BMJ Publishing Group Ltd under licence. Abstract: Corporations Read More →

Marketing messages accompanying online selling of low/er and regular strength wine and beer products in the UK: a content analysis Milica Vasiljevic Lucia Coulter, Mark Petticrew and Theresa M. Marteau BMC Public HealthBMC series – open, inclusive and trusted201818:147 ©  The Author(s). 2018   Open Peer Review reports Abstract Background Increased availability of low/er strength alcohol products has the potential Read More →

Monitoring Alcohol Marketing MARK – a tool for NGOs Published by FORUT  Text: Carina Ferreira-Borges, in collaboration with the Dutch Institute for Alcohol Policy (STAP).  Contacts: Dag Endal, Øystein Bakke, Please appropriately reference and cite document contents if utilised in other publications and materials. Can be downloaded Link to report     

Drug and Alcohol Review (2017) DOI: 10.1111/dar.12596 How alcohol industry organisations mislead the public about alcohol and cancer MARK PETTICREW1 , NASON MAANI HESSARI1 , CÉCILE KNAI1 & ELISABETE WEIDERPASS2,3,4,5 1Faculty of Public Health and Policy, London School of Hygiene and Tropical Medicine, London, UK, 2Department of Medical Epidemiology and Biostatistics, Karolinska Institutet, Stockholm, Sweden, Read More →

Authors: N. Maani Hessari & M. Petticrew Title: What does the alcohol industry mean by ‘Responsible drinking’? A comparative analysis Journal: J Public Health (Oxf) 1-8, 7 April 2017, Abstract: Background: The alcohol industry uses responsible drinking messaging as a central element of its corporate social responsibility (CSR) activities. It has been argued that such messaging is vague, and Read More →

Authors: M. Petticrew, N. Douglas, P. D’Souza, Y.M. Shi, M.A. Durand, C. Knai, E. Eastmure, N. Mays Title: Community Alcohol Partnerships with the alcohol industry: what is their purpose and are they effective in reducing alcohol harms? Journal: Journal of Public Health, pp. 1–16, doi:10.1093/pubmed/fdw139 Abstract: Background:  Local initiatives to reduce alcohol harms are common. One Read More →

In a recent study, Addiction Switzerland provides an overview of the challenges linked to online alcohol marketing. The main findings of the research are presented below. The study consists of four parts: (Non systematic) review of the literature on the impact and the strategies of online marketing for alcohol Monitoring of online alcohol marketing via Read More →

Authors: Daniela Pantani, Raquel Peltzer, Mariana Cremonte, Katherine Robaina, Thomas Babor and Ilana Pinsky Title: The marketing potential of corporate social responsibilityactivities: the case of the alcohol industry in LatinAmerica and the Caribbean Journal: Addiction, 10 January 2017, DOI: 10.1111/add.13616 Abstract: Aims: The aims were to: (1) identify, monitor and analyse the Corporate Social Responsibility (CSR) practices Read More →

Authors: Tim Lobstein, Jane Landon, Nicole Thornton & David Jernigan Title: The commercial use of digital media to market alcohol products: a narrative review Journal: Addiction, 2016, 10.1111/add.13493 Abstract: Background and aims: The rising use of digital media in the last decade, including social networking media and downloadable applications, has created new opportunities for marketing a wide range Read More →