Monitoring Alcohol Marketing MARK – a tool for NGOs Published by FORUT Text: Carina Ferreira-Borges, in collaboration with the Dutch Institute for Alcohol Policy (STAP). Contacts: Dag Endal, dag.endal@forut.no Øystein Bakke, oystein.bakke@forut.no Please appropriately reference and cite document contents if utilised in other publications and materials. Can be downloaded www.add-resources.org Link to report
Drug and Alcohol Review (2017) DOI: 10.1111/dar.12596 How alcohol industry organisations mislead the public about alcohol and cancer MARK PETTICREW1 , NASON MAANI HESSARI1 , CÉCILE KNAI1 & ELISABETE WEIDERPASS2,3,4,5 1Faculty of Public Health and Policy, London School of Hygiene and Tropical Medicine, London, UK, 2Department of Medical Epidemiology and Biostatistics, Karolinska Institutet, Stockholm, Sweden, … Read More →
Authors: N. Maani Hessari & M. Petticrew Title: What does the alcohol industry mean by ‘Responsible drinking’? A comparative analysis Journal: J Public Health (Oxf) 1-8, 7 April 2017, https://doi.org/10.1093/pubmed/fdx040 Abstract: Background: The alcohol industry uses responsible drinking messaging as a central element of its corporate social responsibility (CSR) activities. It has been argued that such messaging is vague, and … Read More →
Authors: M. Petticrew, N. Douglas, P. D’Souza, Y.M. Shi, M.A. Durand, C. Knai, E. Eastmure, N. Mays Title: Community Alcohol Partnerships with the alcohol industry: what is their purpose and are they effective in reducing alcohol harms? Journal: Journal of Public Health, pp. 1–16, doi:10.1093/pubmed/fdw139 Abstract: Background: Local initiatives to reduce alcohol harms are common. One … Read More →
In a recent study, Addiction Switzerland provides an overview of the challenges linked to online alcohol marketing. The main findings of the research are presented below. The study consists of four parts: (Non systematic) review of the literature on the impact and the strategies of online marketing for alcohol Monitoring of online alcohol marketing via … Read More →
Authors: Daniela Pantani, Raquel Peltzer, Mariana Cremonte, Katherine Robaina, Thomas Babor and Ilana Pinsky Title: The marketing potential of corporate social responsibilityactivities: the case of the alcohol industry in LatinAmerica and the Caribbean Journal: Addiction, 10 January 2017, DOI: 10.1111/add.13616 Abstract: Aims: The aims were to: (1) identify, monitor and analyse the Corporate Social Responsibility (CSR) practices … Read More →
Authors: Tim Lobstein, Jane Landon, Nicole Thornton & David Jernigan Title: The commercial use of digital media to market alcohol products: a narrative review Journal: Addiction, 2016, 10.1111/add.13493 Abstract: Background and aims: The rising use of digital media in the last decade, including social networking media and downloadable applications, has created new opportunities for marketing a wide range … Read More →
Authors: Sarah Mart, Norman Giesbrecht Title: Red flags on pinkwashed drinks: contradictions and dangers in marketing alcohol to prevent cancer Journal: Addiction, Volume 110, Issue 10 October 2015 Pages 1541–1548. Abstract Aims To document alcohol products and promotions that use the pink ribbon symbol and related marketing materials that associate alcohol brands with breast cancer charities, awareness and survivors. … Read More →
Author: Sarah P. Roberts, Michael B. Siegel, William DeJong, Timothy S. Naimi, and David H. Jernigan Title:Brand Preferences of Underage Drinkers Who Report Alcohol-Related Fights and Injuries Journal: Substance Use & Misuse 2015 50:5 , 619-929 Abstract Background: A significant body of research has demonstrated an association between adolescent alcohol consumption and subsequent fights and injuries. To … Read More →
Author: DL Borzekowski, CS Ross, DH Jernigan, W DeJong, M. Siegel Title: Patterns of media use and alcohol brand consumption among underage drinking youth in the United States. Journal: J Health Commun. 2015;20(3):314-20. doi: 10.1080/10810730.2014.965370. Epub 2015 Jan 28. Abstract This study investigated whether underage drinkers with varied media use patterns differentially consume popular brands of … Read More →