Authors: Geoffrey Munro & Johanna de Wever Title: Culture clash: alcohol marketing and public health Journal: Drug and Alcohol Review, March 2008, 27, 204-211 Abstract Objective: The ‘four Ps’ of the marketing mix are used to illuminate ways in which the alcohol industry uses its freedom to expand the place of alcohol within society and the own image. It … Read More →
Authors: Teresa da Silva Lopes Title: Global Brands: The Evolution of Multinational in Alcoholic Beverages Year: 2007 Press: Cambridge University Press Abstract Global Brands provides a new dimension to the literature on the growth of alcohol beverage multinationals by focussing on brands, using an institutional and evolutionary approach. The author relies on original and published sources about the … Read More →