Alcohol marketing on social media sites in Finland and Sweden A comparative audit study of brands’ presence and content, and the impact of a legislative change Emmi Kauppila, Mikaela Lindeman, Johan Svensson, Matilda Hellman and Anu Katainen Abstract Social media has become a key marketing platform for alcohol brands. Social media makes it possible for … Read More →
Australian Teenagers’ Perception of Alcohol Advertising; compliance with regular codes; Alexandra Aiken et al (2018) ; This study examined compliance with the relevant advertising codes, as perceived by 16-19 year old heavy alcohol users. National Drug Research Institute, Curtin University, Perth, West-Australia
Aveek Bhattacharya, Colin Angus, Robert Price, John Holms, Alan Brennan & Petra S. Meier; Addiction, July 2018. Aims To understand the extent of the alcohol industry’s financial dependence on drinking above government low-risk guidelines in England. Design Scenario modelling using descriptive analyses of pooled data from the 2013 and 2014 waves of two nationally representative … Read More →
Babor T,F, Robaina K, Brown, K, et al. Is the alcohol industry doing well by ‘doing good’? Findings from a content analysis of the alcohol industry’s actions to reduce harmful drinking. BMJ Open 2018;8; e024325. doi:10.1136/bmjopen-2018-024325 AbstrACt Objectives The aims of this study were to: (1) describe alcohol industry corporate social responsibility (CSR) actions conducted … Read More →
Sept. 2007; British Medical Association; Alcohol Health Alliance Alcohol consumption in the UK has increased rapidly in recent years, not just among young people, but across society. The population is drinking in increasingly harmful ways and the result is a plethora of avoidable medical, psychological and social harm, damaged lives and early deaths. As consumption … Read More →
Alcohol advertising A Minor Field Study in Cape Town The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. The method used was semi-structured interviews with eight marketers at three advertise … Read More →
Click to access Savell-2016.pdf
Context: In 2012 an inventory of >3500 industry actions was compiled by alcohol industry bodies in support of the Global strategy to reduce the harmful use of alcohol, adopted by WHO in 2010. Objectives: This study critically evaluated a sample of these corporate social responsibility (CSR) activities conducted in Europe. Methods: A content analysis was … Read More →
Link to the report: Background and aims Alcohol is a pervasive theme in young people’s social media interactions, and one of the most frequently cited products eliciting ‘user engagement’ online (Ridout et al., 2011; Socialbakers, 2013; Winpenny et al., 2014). The recent expansion of social media use amongst under-25s has created unprecedented opportunities for marketing … Read More →
H. Hendriks, B. van den Putte, W.A. Gebhardt and M.A. Moreno (2018); Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram; In: Journal of Medical Internet Research; 20(6); e 226. Background: Alcohol is often consumed in social contexts. An emerging social context in which alcohol is becoming increasingly apparent … Read More →