As part of the recent strengthening of alcohol marketing regulations in Finland pub owners are now faced with the prohibition of giving away free alcohol as a reward in draws or competitions. Since this month street advertising and social media advertising for alcoholic drinks have been banned. In addition to this alcohol can no longer … Read More →
The 2011 ban on multi-buy and buy-one-get-one-free deals on alcohol has reduced Scottish consumption by one million litres of pure alcohol a year, new figures show. Consumption levels fell almost 3% from 34.04 million litres of pure alcohol in 2011 – when the Scottish government implemented the legislation the Alcohol Act – to 33.08 million … Read More →
Econometric studies by Saffer and colleagues suggest that overall bans of alcohol marketing can be successful in decreasing the total alcohol consumption among adolescents. In accordance with this, in its European Action Plan (2011) the WHO recommends a total ban on alcohol advertising in Europe. The new factsheet describes the competence of the European Union … Read More →
De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations. Key points of the fact sheet are: • Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol … Read More →