As part of the recent strengthening of alcohol marketing regulations in Finland pub owners are now faced with the prohibition of giving away free alcohol as a reward in draws or competitions.
Since this month street advertising and social media advertising for alcoholic drinks have been banned. In addition to this alcohol can no longer be given away in competitions. The new rules are meant to prevent youth exposure to alcohol advertising.
Pub’s owners have been critical of the restrictions, saying they are worried they could hurt their business.
Source: Yle.fi 01/07/14
