Research on the Impact of Alcohol Marketing (peer-reviewed or non peer-reviewed)
Research on Effectiveness Policies to Regulate Alcohol Marketing (peer-reviewed or non peer-reviewed)
Research on Alcohol Marketing and the Alcohol Industry
Research on impact of Alcohol Marketing via Social Media.
Research on the Impact of Counter-Advertising
Systematic and narrative reviews
To find articles, either click through the above links, use the search function in the side bar to the right, scroll through the full list of excerpts here or have a look at this complete chronological list of all articles listed on this site:
- Alcohol Marketing in the Era of Digital Media Platforms (2020)
- Partners or Opponents? Alcohol Industry Strategy and the 2016 Revision of the U.K. Low-Risk Drinking Guidelines (2021)
- A Laughing Matter? How Humor in Alcohol Ads Influences Interpersonal Communication and Persuasion (2020)
- Exposure to alcohol advertising and adolescents’ drinking beliefs: Role of message interpretation (2017)
- Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study (2020)
- Perelló-Oliver et al. (2020). Alcohol and Betting Radio Advertising in Spain. A Comparative Analysis of the Minor’s Protection Time Slot from a Media Responsibility Perspective.
- Douglas A. Gentile, Brooke J. Arterberry, Patrick K. Bender, Kristi A. Costabile; Beer advertisements and adolescent drinking Knowledge, expectations and behaviour. 2019 in: Addictive Behaviour Reports;
- Stautz et al (2016); Immediate effects of alcohol marketing communications and media portrayals on consumption and cognition: a systematic review and meta-analysis of experimental studies ; BMC Public Health 16:465
- Nathan Critchlow et al; (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK
- Dana M. Litt, et al , #drunktwitter; Examining the relation between alcohol-related twitter and alcohol willingness and use under young adults; Drug and Alcohol Dependance (2018)
- A. de Bruijn et al (2016); European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use; Society for the study of Addiction (1-10)
- Youth exposure to alcohol advertising on television in the UK, the Netherlands and Germany (2014)
- Advertising Content, Platform Characteristics and the Appeal of Beer Advertising on a Social Networking Site
- Karine Gallopel-Morvan et al (2017); The effectiveness of current French health warnings displayed on alcohol advertisements and alcoholic beverages
- A rapid evidence review of the effectiveness and cost-effectiveness of alcohol control policies: an English perspective
- Arora et al (2017). Exploring perceptions of alcohol use in two Indian states: A qualitative study from Delhi and Haryana, India
- Maani Hessari & Petticrew (2017). What does the alcohol industry mean by ‘Responsible drinking’? A comparative analysis
- Jernigan et al. (2017). Self-Reported Youth and Adult Exposure to Alcohol Marketing in Traditional and Digital Media: Results of a Pilot Survey
- Petticrew e.a. (2017). Community Alcohol Partnerships with the alcohol industry: what is their purpose and are they effective in reducing alcohol harms?
- Babor e.a. (2016). Vulnerability to alcohol-related problems: a policy brief with implications for the regulation of alcohol marketing
- Pantani e.a. (2016). The marketing potential of corporate social responsibility activities: the case of the alcohol industry in Latin America and the Caribbean
- Noel et al. (2016). Industry self-regulation of alcohol marketing: a systematic review of content and exposure research
- Cranwell et al. (2016). “F*ck It! Let’s Get to Drinking—Poison our Livers!”: a Thematic Analysis of Alcohol Content in Contemporary YouTube Music Videos
- Cranwell et al. (2016). Adult and adolescent exposure to tobacco and alcohol content in contemporary YouTube music videos in Great Britain: a population estimate
- Cranwell et al. (2015). Adolescents’ exposure to tobacco and alcohol content in YouTube music videos
- Cranwell et al. (2016). Alcohol and Tobacco Content in UK Video Games and Their Association with Alcohol and Tobacco Use Among Young People
- Witteman et al. (2016). Cue reactivity and its relation to craving and relapse in alcohol dependence: a combined laboratory and field study
- Noel et al. (2016). Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
- Vendrame (2016). When evidence is not enough: a case study on alcohol marketing legislation in Brazil
- Lobstein et al. (2016). The commercial use of digital media to market alcohol products: a narrative review
- Noel & Babor (2016). Does industry self-regulation protect young people from exposure to alcohol marketing? A review of compliance and complaint studies
- Noel et al. (2016). Industry self-regulation of alcohol marketing: a systematic review of content and exposure research
- Chapman (2016). Can human rights standards help protect children and youth from the detrimental impact of alcohol beverage marketing and promotional activities?
- Landon et al. (2016). International codes and agreements to restrict the promotion of harmful products can hold lessons for the control of alcohol marketing
- Noel et al. (2016). Alcohol Industry Self-Regulation: Who is it really protecting?
- Mitchell & Casben (2016). For Debate – Trade Law and Alcohol Regulation: What Role for a Global Alcohol Marketing Code?
- Jernigan et al. (2016). Alcohol marketing and youth alcohol consumption: a systematic review of longitudinal studies published since 2008
- Gallopel-Morvan et al., France’s Évin Law on the control of alcohol advertising: content, effectiveness and limitations (2016)
- NAIMI ET AL. (2016)
- Brown (2016). Association Between Alcohol Sports Sponsorship and Consumption: A Systematic Review
- McClure et al. (2016)
- Critchlow et al. (2016)
- Al Hamdani & Smith (2015)
- Barry et al. (2015)
- SIEGEL ET AL. (2015)
- WILLCOX ET AL. (2015)
- XUAN ET AL. (2015)
- ROSS ET AL. (2015)
- SAFFER, DAVE & GROSSMAN (2015)
- TANSKI ET AL. (2015)
- BARRY ET AL. (2014)
- SIEGFRIED ET AL. (2014)
- DE BRUIJN & ENGELS (2014)
- PROUS ET AL. (2014)
- PRIMACK ET AL. (2014)
- SWAHN ET AL. (2013)
- BABOR ET AL. (2013)
- HUANG ET AL. (2013)
- BEULLENS & SCHEPERS (2013)
- PUMPER & MORENO (2013)
- TUCKER, MILES & D’AMICO (2013)
- MORENO ET AL. (2013)
- Ross, de Bruijn & Jernigan (2013)
- JONES & GORDON (2013)
- GRENARD, DENT & STACY (2013)
- MCCLURE ET AL. (2012)
- PARRY, HARKER BURNHAMS & LONDON (2012)
- HANEWINKEL ET AL. (2012)
- RIDOUT, CAMPBELL & ELLIS (2012)
- STOOLMILLER ET AL. (2012)
- MORENO ET AL. (2012)
- JONES & MAGEE (2011)
- VENDRAME & PINSKY (2011)
- EPSTEIN (2011)
- MORGENSTERN ET AL. (2011)
- GORDON ET AL. (2011)
- LIN ET AL. (2011)
- KOORDEMAN ET AL. (2011 C)
- KOORDEMAN ET AL. (2011 B)
- KOORDEMAN ET AL. (2011 A)
- WILLS ET AL. (2010)
- VENDRAME ET AL. (2010)
- DAL CIN ET AL. (2010)
- SMITH & FOXCROFT (2009)
- WILLS ET AL. (2009)
- ANDERSON ET AL. (2009)
- HENRIKSEN ET AL. (2008)
- MUNRO & DE WEVER (2008)
- Collins et al. (2007)
- PASCH ET AL. (2007)
- FISHER, ET AL. (2007)
- MCCLURE, ET AL. (2006)
- ELLICKSON, ET AL. (2005)
- Stacy et al. (2004)
- Casswell & Zhang (1998)
- ROBINSON, CHEN & KILLEN (1998)
- CONNOLY, CASSWELL, ZHANG & SILVA (1994)
- DUFFY (1989)
Research on the impact of alcohol marketing
Studies on the effect of alcohol advertising and marketing on alcohol consumption provide information on the necessity to monitor alcohol marketing and to make the regulation of alcohol marketing a policy issue in order to tackle alcohol related problems. EUCAM provides summaries of recent scientific literature for extended knowledge on the impact of alcohol marketing on drinking behaviour.
Click here for articles on the impact of alcohol marketing published in peer-reviewed journals
Click here for publications on alcohol marketing not published in peer-reviewed journals
Research on effectiveness of policies to regulate alcohol marketing
Alcohol marketing is regulated in various ways. There are countries which have a total advertising ban, a partly advertising ban or no ban at all. Alcohol marketing is regulated in some countries by law and in other countries by self-regulation in which the alcohol industry regulates their own advertising. It is essential for policymakers to create policy which has proven to adequately protect young people against harmful alcohol advertisement. EUCAM provides summaries of scientific accounts which examine the effectiveness of different policies in and outside Europe.
Click here for articles on research on effectiveness policies published in peer-reviewed journals
Click here for publications on alcohol marketing not published in peer-reviewed journals
Research on alcohol marketing and the alcohol industry
Alcohol marketing and brand identity are significant determinants of sales. Consequently, the alcohol beverage industry focusses on alcohol marketing. EUCAM provides summaries of scientific accounts which examine the alcohol beverage industry and its relationship with alcohol marketing.
Click here for publications on alcohol marketing and the alcohol industry
Research on the impact of counter-advertising
Counter-advertising (part of Social Marketing) can be a tool to protect high risk groups (young people, pregnant women and heavy drinkers) for the harmful effects of alcohol consumption.
Counter-advertising in these contexts means disseminating information about alcoholic beverages, its effects, or the industry that promotes it, in order to decrease its appeal and use. It is different from other types of informational campaigns in that it directly addresses the fact that the particular commodity (not drinking, or responsible drinking) is promoted through advertising (DHS, 2008).
Tactics of counter-advertising include media literacy efforts raise public awareness of the advertising tactics of an industry, health warning labels on alcohol products, as well as prevention messages in magazines and on television (media advocacy).
