Research design to examine the effects of alcohol marketing
Studies on the effect of alcohol advertising and marketing on alcohol consumption in young people and other risks groups can be divided in two main categories: experimental and observational studies. Observational studies can be categorized in three broad categories: longitudinal studies, cross-sectional studies and econometric studies (case-control studies are not used in this area). As we will explain there are ethical difficulties regarding experiments on alcohol advertising and marketing. Econometric studies are often measured at the aggregate level and do not predict individual behaviour. Cross-sectional studies can not establish causality. Consequently, although expensive and complex, thoroughly designed and conducted longitudinal studies are often the best choice of design to examine the effect of exposure to alcohol marketing on drinking behaviour. In addition, a systematic review is a meta-analysis in which multiple research papers are included on the basis of selection criteria and analyzed.
Randomized and true experiments
Studies on the effects of online/social media interaction with alcohol (branded) content
Below is a complete chronological list of all peer published articles listed on this site:
