Research design to examine the effects of alcohol marketing
Studies on the effect of alcohol advertising and marketing on alcohol consumption in young people and other risks groups can be divided in two main categories: experimental and observational studies. Observational studies can be categorized in three broad categories: longitudinal studies, cross-sectional studies and econometric studies (case-control studies are not used in this area). As we will explain there are ethical difficulties regarding experiments on alcohol advertising and marketing. Econometric studies are often measured at the aggregate level and do not predict individual behaviour. Cross-sectional studies can not establish causality. Consequently, although expensive and complex, thoroughly designed and conducted longitudinal studies are often the best choice of design to examine the effect of exposure to alcohol marketing on drinking behaviour. In addition, a systematic review is a meta-analysis in which multiple research papers are included on the basis of selection criteria and analyzed.
Randomized and true experiments
Studies on the effects of online/social media interaction with alcohol (branded) content
Below is a complete chronological list of all peer published articles listed on this site:
- Alcohol Marketing in the Era of Digital Media Platforms (2020)
- Partners or Opponents? Alcohol Industry Strategy and the 2016 Revision of the U.K. Low-Risk Drinking Guidelines (2021)
- A Laughing Matter? How Humor in Alcohol Ads Influences Interpersonal Communication and Persuasion (2020)
- Exposure to alcohol advertising and adolescents’ drinking beliefs: Role of message interpretation (2017)
- Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study (2020)
- Perelló-Oliver et al. (2020). Alcohol and Betting Radio Advertising in Spain. A Comparative Analysis of the Minor’s Protection Time Slot from a Media Responsibility Perspective.
- Douglas A. Gentile, Brooke J. Arterberry, Patrick K. Bender, Kristi A. Costabile; Beer advertisements and adolescent drinking Knowledge, expectations and behaviour. 2019 in: Addictive Behaviour Reports;
- Stautz et al (2016); Immediate effects of alcohol marketing communications and media portrayals on consumption and cognition: a systematic review and meta-analysis of experimental studies ; BMC Public Health 16:465
- Nathan Critchlow et al; (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK
- Dana M. Litt, et al , #drunktwitter; Examining the relation between alcohol-related twitter and alcohol willingness and use under young adults; Drug and Alcohol Dependance (2018)
- A. de Bruijn et al (2016); European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use; Society for the study of Addiction (1-10)
- Youth exposure to alcohol advertising on television in the UK, the Netherlands and Germany (2014)
- Advertising Content, Platform Characteristics and the Appeal of Beer Advertising on a Social Networking Site
- Karine Gallopel-Morvan et al (2017); The effectiveness of current French health warnings displayed on alcohol advertisements and alcoholic beverages
- A rapid evidence review of the effectiveness and cost-effectiveness of alcohol control policies: an English perspective
- Arora et al (2017). Exploring perceptions of alcohol use in two Indian states: A qualitative study from Delhi and Haryana, India
- Maani Hessari & Petticrew (2017). What does the alcohol industry mean by ‘Responsible drinking’? A comparative analysis
- Jernigan et al. (2017). Self-Reported Youth and Adult Exposure to Alcohol Marketing in Traditional and Digital Media: Results of a Pilot Survey
- Petticrew e.a. (2017). Community Alcohol Partnerships with the alcohol industry: what is their purpose and are they effective in reducing alcohol harms?
- Babor e.a. (2016). Vulnerability to alcohol-related problems: a policy brief with implications for the regulation of alcohol marketing
- Pantani e.a. (2016). The marketing potential of corporate social responsibility activities: the case of the alcohol industry in Latin America and the Caribbean
- Noel et al. (2016). Industry self-regulation of alcohol marketing: a systematic review of content and exposure research
- Cranwell et al. (2016). “F*ck It! Let’s Get to Drinking—Poison our Livers!”: a Thematic Analysis of Alcohol Content in Contemporary YouTube Music Videos
- Cranwell et al. (2016). Adult and adolescent exposure to tobacco and alcohol content in contemporary YouTube music videos in Great Britain: a population estimate
- Cranwell et al. (2015). Adolescents’ exposure to tobacco and alcohol content in YouTube music videos
- Cranwell et al. (2016). Alcohol and Tobacco Content in UK Video Games and Their Association with Alcohol and Tobacco Use Among Young People
- Witteman et al. (2016). Cue reactivity and its relation to craving and relapse in alcohol dependence: a combined laboratory and field study
- Noel et al. (2016). Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
- Vendrame (2016). When evidence is not enough: a case study on alcohol marketing legislation in Brazil
- Lobstein et al. (2016). The commercial use of digital media to market alcohol products: a narrative review
- Noel & Babor (2016). Does industry self-regulation protect young people from exposure to alcohol marketing? A review of compliance and complaint studies
- Noel et al. (2016). Industry self-regulation of alcohol marketing: a systematic review of content and exposure research
- Chapman (2016). Can human rights standards help protect children and youth from the detrimental impact of alcohol beverage marketing and promotional activities?
- Landon et al. (2016). International codes and agreements to restrict the promotion of harmful products can hold lessons for the control of alcohol marketing
- Noel et al. (2016). Alcohol Industry Self-Regulation: Who is it really protecting?
- Mitchell & Casben (2016). For Debate – Trade Law and Alcohol Regulation: What Role for a Global Alcohol Marketing Code?
- Jernigan et al. (2016). Alcohol marketing and youth alcohol consumption: a systematic review of longitudinal studies published since 2008
- Gallopel-Morvan et al., France’s Évin Law on the control of alcohol advertising: content, effectiveness and limitations (2016)
- NAIMI ET AL. (2016)
- Brown (2016). Association Between Alcohol Sports Sponsorship and Consumption: A Systematic Review
- McClure et al. (2016)
- Critchlow et al. (2016)
- Al Hamdani & Smith (2015)
- Barry et al. (2015)
- SIEGEL ET AL. (2015)
- WILLCOX ET AL. (2015)
- XUAN ET AL. (2015)
- ROSS ET AL. (2015)
- SAFFER, DAVE & GROSSMAN (2015)
- TANSKI ET AL. (2015)
- BARRY ET AL. (2014)
- SIEGFRIED ET AL. (2014)
- DE BRUIJN & ENGELS (2014)
- PROUS ET AL. (2014)
- PRIMACK ET AL. (2014)
- SWAHN ET AL. (2013)
- BABOR ET AL. (2013)
- HUANG ET AL. (2013)
- BEULLENS & SCHEPERS (2013)
- PUMPER & MORENO (2013)
- TUCKER, MILES & D’AMICO (2013)
- MORENO ET AL. (2013)
- Ross, de Bruijn & Jernigan (2013)
- JONES & GORDON (2013)
- GRENARD, DENT & STACY (2013)
- MCCLURE ET AL. (2012)
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- SMITH & FOXCROFT (2009)
- WILLS ET AL. (2009)
- ANDERSON ET AL. (2009)
- HENRIKSEN ET AL. (2008)
- MUNRO & DE WEVER (2008)
- Collins et al. (2007)
- PASCH ET AL. (2007)
- FISHER, ET AL. (2007)
- MCCLURE, ET AL. (2006)
- ELLICKSON, ET AL. (2005)
- Stacy et al. (2004)
- Casswell & Zhang (1998)
- ROBINSON, CHEN & KILLEN (1998)
- CONNOLY, CASSWELL, ZHANG & SILVA (1994)
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