Research design to examine the effects of alcohol marketing
Studies on the effect of alcohol advertising and marketing on alcohol consumption in young people can be divided in two main categories: experimental and observational studies. Observational studies can be categorized in three broad categories: longitudinal studies, cross-sectional studies and econometric studies (case-control studies are not used in this area). As we will explain there are ethical difficulties regarding experiments on alcohol advertising and marketing. Econometric studies are often measured at the aggregate level and do not predict individual behaviour. Cross-sectional studies can not establish causality. Consequently, although expensive and complex, thoroughly designed and conducted longitudinal studies are often the best choice of design to examine the effect of exposure to alcohol marketing on drinking behaviour in young people. In addition, a systematic review is a meta-analysis in which multiple research papers are included on the basis of selection criteria and analyzed.
Randomized and true experiments
Studies on the effects of online/social media interaction with alcohol (branded) content
Below is a complete chronological list of all peer published articles listed on this site:
- Nathan Critchlow et al; (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK
- Perceptions of Alcohol Advertising Vary Based on Psychological characteristics; Jonathan K. Noël, Ziming Xuan & Thomas F. Babor; 2019
- Australian Teenagers’ Perception of Alcohol Advertising; compliance with regular codes; Alexandra Aiken et al (2018)
- How dependant is the alcohol industry on heavy drinking in England? Aveek Bhattacharya et al; Addiction, 2018
- Is the alcohol industry doing well by ‘doing good’? Findings from a content analysis of the alcohol industry’s actions to reduce harmful drinking. Thomas F. Babor, Katherina Robaina et al. BMJ Open (2018)
- Craig S. Ross, Robert D. Brewer, David H. Jernigan. The Potential Impact of a “No-Buy” list on Youth Exposure to Alcohol Advertising on Cable Television; Journal of studies on alcohol and drugs, jan. 2016
- Hastings, G & K. Angus; Under the influence; The damaging effect of alcohol marketing on young people (2007)
- Parlina Arsova (2018); Alcohol Advertising: A Minor Field Study in Cape Town
- Noel J. K., & Babor, Thomas F. (2018). Alcohol advertising on Facebook and the desire to drink among young adults.
- Dana M. Litt, et al , #drunktwitter; Examining the relation between alcohol-related twitter and alcohol willingness and use under young adults; Drug and Alcohol Dependance (2018)
- Emily Savell, Gary Fooks & Anna B. Gilmore; How does the alcohol industry attempts to influence marketing regulations? (2016; Addiction)
- Katherine Robaina, Katherine Brown, Thomas F. Babor & Jonathan Noel (2018); Alcohol industry actions to reduce harmful drinking in Europe: public health or public relations?
- Prof. C. Griffin, Dr. J. Gavin and Prof. I. Szmigin (2018); All night long: Social media marketing to young people by alcohol brands and venues
- Chambers, T.J. (2018) The extent and nature of children’s real-time exposure to alcohol marketing using wearable cameras and GPS devices
- H. Hendriks, B. van den Putte, W.A. Gebhardt and M.A. Moreno (2018); Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram.
- H. Hendriks, B. van den Putte and W.A Gebhardt (2018); Alcoholposts on Social Networks Sites: The Alcoholpost Typology
- A. de Bruijn et al (2016); European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use; Society for the study of Addiction (1-10)
- Alcohol marketing in the Americas and Spain during the FIFA World Cup Tournament; Jonathan K. Noël et al (2016)
- Reliability and validity of the Alcohol Marketing Assessment Rating Tool (AMART) ; Jonathan K. Noel, Thomas F. Babor and Katherine Robaina (2018)
- Alcohol industry corporate social responsibility initiatives and harmful drinking: a systematic review; Melissa Mialon (2018)
- Youth exposure to alcohol advertising on television in the UK, the Netherlands and Germany (2014)
- Alcohol Marketing and Young People’s Drinking Behaviour in Ireland; Kathy Ann Fox, Colette Kelly and Michal Molcho (2015)
- The Regulation of Alcohol Marketing: From Research to Public Health Policy Thomas F. Babor, David Jernigan, Chris Brookes; 2017 in Addiction
- Policy Approaches for Regulating Alcohol Marketing in a Global Context: A Public Health Perspective; Marissa B. Esser,∗ and David H. Jernigan (2018)
- Jonathan K, Noel, Thomas F. Babor & Katherine Robaina: Industry self-regulation of alcohol marketing: a systematic review of content and exposure research; 2017 in: Addiction, Vol. 112, p 28-50.
- Katherine Brown (2016); Alcohol Industry & Public Health Policy: Irreconcilable conflict of interest?
- Thomas F. Babor , Katherine Robaina & David Jernigan (2014); The influence of industry actions on the availability of alcoholic beverages in the African region.
- Alcohol Justice; Alcohol industry misleading the public about alcohol-related cancer risk (2017)
- Sally Casswell, Sarah Callinan and others; How the alcohol industry relies on harmful use of alcohol and works to protect its profits; Drug and Alcohol Review (2016)
- Advertising Content, Platform Characteristics and the Appeal of Beer Advertising on a Social Networking Site
- Alcohol Advertising in Magazines and Underage; Charles King III, Michael Siegel, Craig S. Ross, and David H. Jernigan (2018)
- Petticrew,M et al: ‘Nothing can be done until everything is done’: the use of complexity arguments by food, beverage, alcohol and gambling industries (2017)
- Industry self-regulation of alcohol marketing: a systematic review of content and exposure research
- Marketing messages accompanying online selling of low/er and regular strength wine and beer products in the UK: a content analysis
- Marketing of lower strength alcohol products may increase drinking
- How to monitor Alcohol Marketing?
- Monitoring food and beverage marketing to children via television and the Internet
- Karine Gallopel-Morvan et al (2017); The effectiveness of current French health warnings displayed on alcohol advertisements and alcoholic beverages
- A rapid evidence review of the effectiveness and cost-effectiveness of alcohol control policies: an English perspective
- Arora et al (2017). Exploring perceptions of alcohol use in two Indian states: A qualitative study from Delhi and Haryana, India
- Maani Hessari & Petticrew (2017). What does the alcohol industry mean by ‘Responsible drinking’? A comparative analysis
- Jernigan et al. (2017). Self-Reported Youth and Adult Exposure to Alcohol Marketing in Traditional and Digital Media: Results of a Pilot Survey
- Petticrew e.a. (2017). Community Alcohol Partnerships with the alcohol industry: what is their purpose and are they effective in reducing alcohol harms?
- Babor e.a. (2016). Vulnerability to alcohol-related problems: a policy brief with implications for the regulation of alcohol marketing
- Pantani e.a. (2016). The marketing potential of corporate social responsibility activities: the case of the alcohol industry in Latin America and the Caribbean
- Noel et al. (2016). Industry self-regulation of alcohol marketing: a systematic review of content and exposure research
- Cranwell et al. (2016). “F*ck It! Let’s Get to Drinking—Poison our Livers!”: a Thematic Analysis of Alcohol Content in Contemporary YouTube Music Videos
- Cranwell et al. (2016). Adult and adolescent exposure to tobacco and alcohol content in contemporary YouTube music videos in Great Britain: a population estimate
- Cranwell et al. (2015). Adolescents’ exposure to tobacco and alcohol content in YouTube music videos
- Cranwell et al. (2016). Alcohol and Tobacco Content in UK Video Games and Their Association with Alcohol and Tobacco Use Among Young People
- Witteman et al. (2016). Cue reactivity and its relation to craving and relapse in alcohol dependence: a combined laboratory and field study
- Noel et al. (2016). Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
- Vendrame (2016). When evidence is not enough: a case study on alcohol marketing legislation in Brazil
- Lobstein et al. (2016). The commercial use of digital media to market alcohol products: a narrative review
- Noel & Babor (2016). Does industry self-regulation protect young people from exposure to alcohol marketing? A review of compliance and complaint studies
- Noel et al. (2016). Industry self-regulation of alcohol marketing: a systematic review of content and exposure research
- Chapman (2016). Can human rights standards help protect children and youth from the detrimental impact of alcohol beverage marketing and promotional activities?
- Landon et al. (2016). International codes and agreements to restrict the promotion of harmful products can hold lessons for the control of alcohol marketing
- Noel et al. (2016). Alcohol Industry Self-Regulation: Who is it really protecting?
- Mitchell & Casben (2016). For Debate – Trade Law and Alcohol Regulation: What Role for a Global Alcohol Marketing Code?
- Jernigan et al. (2016). Alcohol marketing and youth alcohol consumption: a systematic review of longitudinal studies published since 2008
- Gallopel-Morvan et al., France’s Évin Law on the control of alcohol advertising: content, effectiveness and limitations (2016)
- NAIMI ET AL. (2016)
- Brown (2016). Association Between Alcohol Sports Sponsorship and Consumption: A Systematic Review
- McClure et al. (2016)
- Critchlow et al. (2016)
- Al Hamdani & Smith (2015)
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