A Laughing Matter? How Humor in Alcohol Ads Influences Interpersonal Communication and Persuasion (2020)

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Hanneke Hendriks and Madelijn Strick from the University of Amsterdam and Utrecht University. September 2020.  This study focuses on the influence of humor in alcohol ads specifically on conversational occurrence, length, and valence about alcohol and alcohol ads.  Humor has been a debatable topic related to ads because of its strong effects and its pervasiveness. … Read More →

Further study on the affordability of alcoholic beverages in the EU A focus on excise duty pass-through, on- and off-trade sales, price promotions and statutory regulations by Lila Rabinovich, Priscillia Hunt, Laura Staetsky, Simo Goshev, Ellen Nolte, Janice S. Pedersen, Christine Tiefensee

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Rand Europe, Technical Report; 2012 Policies related to alcohol pricing, promotion and discounts provide opportunities to address harms associated with alcohol misuse. However, there are important gaps in information and knowledge about the regulations in place across parts of Europe and their impacts on consumer prices and locations of purchase. Using market data, we explored … Read More →

Exposure to alcohol advertising and adolescents’ drinking beliefs: Role of message interpretation (2017)

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A study by Rebecca L. Collins,1 Steven C. Martino,2 Stephanie A. Kovalchik,1,3 Elizabeth J. D’Amico,1 William G. Shadel,2Kirsten M. Becker,1 and Anagha Tolpadi1. 1RAND Corporation, Santa Monica, CA; 2RAND Corporation, Pittsburgh, PA; 3Correspondence should be sent to Rebecca L. Collins, 1776 Main Street, Santa Monica, CA, 90407, or gro.dnar@snilloc.  Objective: Recent research revealed momentary associations between exposure to … Read More →

Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study (2020)

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A preliminary study by Morgane Guillou Landreat, Céline Beauvais, Marie Grall Bronnec, Delphine Le Goff, Jean Yves Le reste, Delphine Lever, Antoine Dany and Karine Gallopel Morvan. From the Université de Bretagne Occidentale, Addictologie de liaison , Pole 3 , 1 étage, Hôpital de la Cavale Blanche , Bld Tanguy Prigent, 29200 Brest, France and University of … Read More →

Perelló-Oliver et al. (2020). Alcohol and Betting Radio Advertising in Spain. A Comparative Analysis of the Minor’s Protection Time Slot from a Media Responsibility Perspective.

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Alcohol and Betting Radio Advertising in Spain. A Comparative Analysis of the Minor’s Protection Time Slot from a Media Responsibility Perspective Salvador Perelló-Oliver 1, Clara Muela-Molina 1 and Luis M. Romero-Rodríguez 1,2,* 1  Department of Communication Sciences and Sociology, Universidad Rey Juan Carlos, 28492 Madrid, Spain; salvador.perello@urjc.es (S.P.-O.); clara.muela@urjc.es (C.M.-M.) 2  ESAI Business School, Universidad … Read More →

B. Hawkins & J. McCambridge; Public-private partnerships and the politics of alcohol policy in England: the Coalition Government’s Public Health ‘Responsibility Deal’ BMC Public Health 2019

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Original article Abstract BACKGROUND: The 2010-2015 Conservative-led Coalition Government launched their flagship Public Health Responsibility Deal (PHRD) for England in 2011; a year before their alcohol strategy. This co-regulatory regime placed alcohol industry actors at the heart of policy-making, but was viewed with scepticism by public health actors. This article examines the ways in which … Read More →