Testing the Effectiveness of Enhanced Alcohol Warning Labels and Modifications Resulting From Alcohol Industry Interference in Yukon, Canada: Protocol for a Quasi-Experimental Study Kate Vallance1, MA ; Timothy Stockwell1, PhD ; David Hammond2, PhD ; Simran Shokar3, MPH ; Nour Schoueri-Mychasiw4, PhD ; Thomas Greenfield5, PhD ; Jonathan McGavock6, PhD ; Jinhui Zhao1, PhD ; Ashini Weerasinghe4, MPH ; Erin Hobin4, PhD 1Canadian Institute for Substance Use Research, …
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Conclusions: The results show that overall levels of advertising expenditure were strong predictions of adolescents’ beer brand awarensss, preferences, use, and brand loyality.
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