19Jan 2019 Erica Weintraub Austin, Meng-Jinn Chen, Joel W. Grube; How does alcohol advertising influence underage drinking? Journal of Adolescent Health, 38 (2006) by Erica Weintraub Austin, Meng-Jinn Chen, Joel W. Grube; How does alcohol advertising influence underage drinking? The role of desirability, identification and skepticism ; Journal of Adolescent Health, 38 (2006) Related Posted in: 1.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of minors, Scientific publications