Zona Black, The New Daily, 13-05-2020 If you think you’ve seen more ads for alcohol on your social media feed lately, you’re right – it has increased more than 350 per cent during the coronavirus pandemic. Since the country entered lockdown in March, alcohol companies have ramped up their advertising, tailoring advertising around “drink to … Read More →
Fare 13-05-2020 A new report has been released today showing the extent to which the alcohol industry is using the COVID-19 pandemic to market their products. In just one hour on a Friday night, 107 sponsored alcohol advertisements were displayed on a person’s Facebook and Instagram accounts, which equates to approximately one alcohol advertisement every … Read More →
Public Health in Practice in Western Australia is a series of short presentations that focus on public health research, policy, projects, and practice in WA. Join us for our first event! Wednesday 20th May 2020 12:00-12:30pm ; Australian Western Standard Time (AWST) Alcohol marketing in the time of COVID-19 : How the alcohol industry is … Read More →
By Paul Candon PISCATAWAY, NJ – When alcohol bottles come with conspicuous labels providing information on the risks of alcohol consumption or drinking guidelines, people are better informed about alcohol’s harms and may cut down their drinking, according to a series of open-access studies in the Journal of Studies on Alcohol and Drugs. “The … Read More →
Marketing week; By Molly Fleming; 27 April 2020 Heineken used its sponsorship of the UEFA Champions League to attract new digital consumers, dispelling the myth that digital only increases sales penetration among loyal customers. Heineken is using digital to attract new consumers as it looks to disprove the idea that digital advertising only increases sales … Read More →
Nicki Jackson, Drinktank; 29-04-2020 Aotearoa New Zealand has been recognised internationally for its effective public communication during the COVID-19 pandemic. An array of channels disseminates accurate, up-to-the-minute information, including daily live media briefings, Facebook live Q&A sessions with senior Government officials, radio and television advertisements, a comprehensive Government-controlled website, and even posters in the mailbox. … Read More →
YPULSE; Apr 27 2020 COVID-19 Food & Bev Quarantines will end, but these winning campaigns from alcohol brands could change marketing for the industry… If there’s one thing that’s certain—it’s that alcohol is having a moment during the COVID crisis. The industry is feeling the effects: according to a Nielson report, beer sales rose by … Read More →
Presentation by Dr. David Jernigan, presented during the Webinar “Alcohol Marketing and Public Health: What Do We Know and What Can We Do?”, on 15 April, 2020, as part of the Alcohol and Health Webinar Series. Link to the presentation
ABC Sunshine Coast By Tara Cassidy 16-04-2020 A national alcohol research body has slammed retailers using coronavirus-related marketing to boost sales, including ads it claims promote drinking as a solution to isolation boredom and depression. Key points: A research group wants alcohol retailers banned from making references to depression and isolation in marketing material New … Read More →
Author: Julia Stafford and Hannah Pierceon: April 15, 2020In: alcohol, Coronavirus outbreak 2019-2020, public health, Public health and population health It doesn’t take long for the well-resourced alcohol industry to adapt their marketing to tie-in with current events. We see it with major sporting events, the holiday season, and even the devastating Australian bushfires. A … Read More →