May 2024, 104384 Emeka W. Dumbili; International Journal of Drug Policy; Volume 127, May 2024 Abstract Introduction The global alcohol industry sponsors social/music events targeting young people; however, existing literature focuses on Westernised contexts. Given the decline in young people’s drinking in many Western countries, it appears that multinational alcohol companies are importing the strategies … Read More →

by Flinders University, Australia; March 27; 2025 Teenagers consider zero-alcohol beverages to be a type of alcoholic drink, leading Flinders University researchers to voice grave concerns about the impact of their exposure to zero-alcohol branding and advertising. “Our new study shows that teenagers classify zero-alcohol drinks as a type of alcoholic beverage, rather than as a … Read More →

Newstalk, Aoife Daly; 12.43 24 Mar 2025 Alcohol Action Ireland has called for ad bans to be extended to non-alcoholic drinks following the advertising of Guinness 0.0% during the Six Nations. A ban that was implemented in January means no advertisements for alcohol products can be broadcast on television between 3am to 9pm and on … Read More →

The Drinks Business; 21 March 2025 By James Bayley Carlsberg Group has signed a long-term agreement with UEFA to become the Official Beer of UEFA National Team Football, marking its return to top-level European football sponsorship after an eight-year hiatus. The deal covers a range of competitions, including UEFA EURO 2028, UEFA Women’s EURO 2029, … Read More →

BIANET, 17 March 2025  Websites of Chivas Regal, Jameson, Jack Daniel’s, Ballantine’s, Martini, and Bacardi have been blocked Unlike country-specific sites tailored for the Turkish market, the blocked websites were the brands’ global platforms. These websites typically require users to verify their age before accessing content. Until now, website restrictions of this kind had not … Read More →

Irish Examiner, 7-03-2025 The Government has been urged to “close the loophole” allowing the advertising of zero-alcohol drinks at the likes of Ireland rugby games, when the law prohibits promotion of full-strength alcohol at such events. On Wednesday, Alcohol Action Ireland and the National Youth Council displayed a mobile billboard outside Leinster House asking minister for … Read More →

Video of the Institute for Alcohol Studies (2024) Children see alcohol marketing, they remember it, it appeals to them, and it leads to them drinking from an earlier age. Much of this is nonconsensual outdoor advertising, undermining the human rights of children.