Mondaq, 16 April 2025;  Authors Baran Güney In Turkey, the advertising, promotion, and similar activities related to alcoholic beverages are prohibited across all communication channels, including television, radio, cinema, print media, and digital platforms. Therefore, it is not permitted to promote or advertise alcoholic beverage brands in any way. This restriction also includes advertisements made … Read More →

ESPOL, European School of Political and Social Sciences, Mars 2025; TO: EU POLICY MAKERS, FROM: ESPOL MASTER STUDENTS Anna INISAN, Alyah TALBI, Apolline TRANCHAND, Dana JABER, Fadoua AZIZI, Héloïse BASCOU, Naeri HONG, Nasiba EBRAHIMI, Sofia CENTRONI and Sakadatevy LAO. Executive summary: Alcohol advertising in Europe significantly influences youth drinking behaviour, despite existing regulations. Digital marketing, … Read More →

by Kalin Anastasov Last Updated: April 6th, 2025; 16 min read Influencer Marketing Influencer marketing is no longer just a “nice-to-have” strategy for alcoholic beverage brands—it’s a must. As the industry pours more resources into this space, the numbers speak for themselves: a $1.75 trillion market in 2023 and growing. But it’s not just about increasing visibility—it’s about creating … Read More →

May 2024, 104384 Emeka W. Dumbili; International Journal of Drug Policy; Volume 127, May 2024 Abstract Introduction The global alcohol industry sponsors social/music events targeting young people; however, existing literature focuses on Westernised contexts. Given the decline in young people’s drinking in many Western countries, it appears that multinational alcohol companies are importing the strategies … Read More →

by Flinders University, Australia; March 27; 2025 Teenagers consider zero-alcohol beverages to be a type of alcoholic drink, leading Flinders University researchers to voice grave concerns about the impact of their exposure to zero-alcohol branding and advertising. “Our new study shows that teenagers classify zero-alcohol drinks as a type of alcoholic beverage, rather than as a … Read More →

Newstalk, Aoife Daly; 12.43 24 Mar 2025 Alcohol Action Ireland has called for ad bans to be extended to non-alcoholic drinks following the advertising of Guinness 0.0% during the Six Nations. A ban that was implemented in January means no advertisements for alcohol products can be broadcast on television between 3am to 9pm and on … Read More →