Business, Entertainment, Health, News  May 13, 2025 The Ethiopian Food and Drug Authority (EFDA) has announced that it is in the process of drafting a new law aimed at partially banning the advertisement of alcoholic beverages on social media platforms. This proposed regulation comes as an extension of Ethiopia’s earlier efforts to restrict alcohol advertising. The country previously banned … Read More →

12 May 2025; Emma Shields, Karen Wright, Annie Borland, Jennie Connor, Steve Randerson, Kristen Maynard; Public Health Communication Centre.  There is strong evidence that exposure to alcohol advertising causes young people to start drinking earlier and to drink larger amounts .This survey found that safeguarding New Zealanders, especially children, from alcohol advertising was supported by the majority of respondents.  Four in … Read More →

Facebook; 06-05-2025 BE AWARE! Alcohol ads are everywhere, on social media, in schools & your favorite shows. Alcohol companies are using AI-driven digital marketing to specifically target young people. One study found that 93% of 16 to 17-year-olds have seen alcohol ads on social media. Don’t let marketing tricks influence your choices. Stay smart, stay … Read More →

Mondaq, 16 April 2025;  Authors Baran Güney In Turkey, the advertising, promotion, and similar activities related to alcoholic beverages are prohibited across all communication channels, including television, radio, cinema, print media, and digital platforms. Therefore, it is not permitted to promote or advertise alcoholic beverage brands in any way. This restriction also includes advertisements made … Read More →

ESPOL, European School of Political and Social Sciences, Mars 2025; TO: EU POLICY MAKERS, FROM: ESPOL MASTER STUDENTS Anna INISAN, Alyah TALBI, Apolline TRANCHAND, Dana JABER, Fadoua AZIZI, Héloïse BASCOU, Naeri HONG, Nasiba EBRAHIMI, Sofia CENTRONI and Sakadatevy LAO. Executive summary: Alcohol advertising in Europe significantly influences youth drinking behaviour, despite existing regulations. Digital marketing, … Read More →

by Kalin Anastasov Last Updated: April 6th, 2025; 16 min read Influencer Marketing Influencer marketing is no longer just a “nice-to-have” strategy for alcoholic beverage brands—it’s a must. As the industry pours more resources into this space, the numbers speak for themselves: a $1.75 trillion market in 2023 and growing. But it’s not just about increasing visibility—it’s about creating … Read More →