A new report by Sponsorships Ideas about the sponsorship activity of the beer industry concludes that nearly 1 billion Euros is spent annually on sponsorship. Interestingly the report makes a point of stating that eye catching sponsor activities, like the sponsoring of premier sports clubs are only the tip of the iceberg. Most of the … Read More →
The influence of the alcohol industry in the health sector should be supervised just as heavily as the activities of the pharmaceutical and tobacco industries. Because, just as in those two sectors, there are questions like alcohol industry driven research, unsubstantiated health claims and the inappropriate use of promotion and marketing. To substantiate stricter levels … Read More →
Late last month, brewer Heineken announced to have extended its sponsorship deal with UEFA, the European football federation. The new deal ensures Heineken will continue to sponsor the Champions League. This agreement is expected to raise the exposure of young people throughout Europe to great amounts of alcohol marketing. A troubling prospect considering the it … Read More →
Tuesday the 21st of June 2011 Eurocare, the European Alcohol Policy Aliance and STAP, the Dutch institute for alcohol policy, will organize and host a lunch seminar on the protection of teens against the impact of alcohol marketing. The meeting will be held in the European Parliament. Members of the European parliament Anna Hedh and … Read More →
The Marin Institutes blog recently described a prime example of the failure of the self-regulatory system. The Institute had gotten a complaint of a concerned parent who reported the placing of a billboard from tequilla producer Jose Cuervo opposite her son’s middle school. When the Marin Institute contacted the Distilled Spirits Council of the United … Read More →
A new survey, conducted by market researcher TNS-Sifo for IOGT-NTO, shows that 8 out of 10 Swedes support the Swedish ban on televised alcohol advertisements. Despite this public support, a number of TV channels continuously circumvent the ban by broadcasting from abroad. The survey, held in May of 2011 shows that 80 percent of the … Read More →
Researchers from the Federal University of São Paulo in Brazil have recently published an article which shows that industry self-regulation does not work. The researchers have analyzed all the scientific research that was published on this subject between 1991 and 2010, they have published their findings in the Brazilian Journal for Psychiatry (Revista Brasileira de … Read More →
Marketing efforts of alcohol producers are often aimed at younger drinkers and lead to hazardous drinking behavior and health damage. This was the consensus of five experts at a panel discussion on ‘Alcohol, Chronic Noncommunicable Diseases and Public Health’ held on the second of May at the Pan American Health Organization (PAHO). The discussion focused … Read More →
The Scottish National Party (SNP) has vowed that within a year a minimum price for alcohol will be introduced into the legislation. The party even went so far as to call it the ‘key priority’ of its second term in office. During the last administration the plan was blocked by opposition parties, but the nationalists … Read More →
In their never ending search for new target demographics, spirits producers seem to have followed in the footsteps of beer producers, by associating the drinking of their products with weight loss. Marin institute claims that especially young females are approached by this new form of marketing. The spearhead of this new trend is a new … Read More →