In Russia, the State Duma (Lower House) has approved a new law that prohibits alcohol advertising online and in printed media. After January 1st 2013 alcohol advertisements will be completely forbidden. This tightening on alcohol marketing is the work of deputies from United Russia, Sergei Zheleznyak, Irina Yarovaya and Igor Rudensky. “We had to take … Read More →
In April the Finnish Ministry of Social Affairs and Health published a draft bill to limit alcohol advertising. In reaction to the plans, outdoor advertiser JCDecaux Finland has created a large campaign setup to sour the public on the advertising ban. This in turn sparked a campaign war, when Finnish social and health organisations retaliated … Read More →
Four franchises of Centra, an Irish super market, have been ordered to withdraw a promotion offering cheap alcohol as part of a deal for ‘children’s allowance day’. Children’s allowance day is the day of the month that low income families receive their Child Benefit. The A4 leaflets contained the heading ‘Children’s Allowance Day Deals’, and … Read More →
A new study in the Journal of Adolescent Health suggests that violations of alcohol industry self-regulation codes is most widespread in magazine advertisements for beer and spirits brands. Furthermore the amount of violations and risky content seem to increase with the size of youth readership. This may suggest that the alcohol industry is actively seeking … Read More →
The alcohol industry spends more than $4 billion each year marketing its products. Underage youth receive substantial exposure to this marketing, and multiple longitudinal studies have correlated this exposure with greater likelihood of drinking, or if young people have already initiated alcohol use, drinking more. Reducing the impact of alcohol marketing on young people is … Read More →
Adolescent exposure to alcohol media content has been found to be associated with future drinking practices (Smith and Foxcroft, 2009; Anderson et al., 2009) as well as influencing immediate alcohol consumption (Engels et al., 2009). With the ubiquity of the Internet and New Media in young people’s lives today, there are influential new media channels … Read More →
Again Minister of State for Health Róisín Shortall in Ireland has pledged alcohol sponsorship of sports events is to be ended. “I am committed to phasing that out over a reasonable period of time,” she said in the Dáil. There is “no room for ambivalence in our approach”. Ms Shortall was responding to Fianna Fáil … Read More →
New research by the University of Western Australia reveals that half of the televised alcohol commercials in Australia may be broadcasted during viewing times that are popular among children. A content analysis of 2810 alcohol commercials showed that the most common used themes were humor, friendship and value for money. Over a period of two … Read More →
An alliance of scientific experts, from the ALICE-RAP project, call for a European-wide ban on alcohol marketing. According to their latest policy brief, this could drive down excessive drinking and associated health risks throughout the continent. ALICE-RAP stands for Addiction and Lifestyles in Contemporary Europe – Reframing Addictions Project, a project which brings together … Read More →
A new editorial in the scientific journal Addiction calls for alcohol producers to stop undermining their own Corporate Social Responsibility goals with their sophisticated marketing activities. The editorial, written by Dr. Adrian Bonner of the Centre for Health Services Studies at the University of Kent and Prof. Ian Gilmore, Chairman of the Alcohol Health … Read More →