In Norway, the state liquor monopoly Vinmonopolet wants to take over the sale of wine and spirits in tax-free shops. According to Vinmonopolet, airport sales threaten their legitimacy and financing. “When every seventh bottle of wine and liquor in Norway is bought in tax free, the long term effect could be that our legitimacy is Read More →

The Advertising Standards Authority (ASA), the self-regulatory organisation tasked with the regulation of the content of advertisements, sales promotions and direct marketing in the UK, has ruled a Heineken TV ad must not be broadcast again in its current form. The decision is made in reaction to 17 complaints the ASA received because the ad Read More →

The Oireachtas committee on transport and communications, a committee of Irish politicians dedicated to reviewing the currently proposed action plan on alcohol, opposes any ban on alcohol sponsorship of sporting events and instead want an “addiction” fund set up and stronger regulations for marketing drink. Alcohol Action Ireland has called this decision: “a failure to Read More →

A message to the European Sponsorship Agency (ESA): In its statement of June 20th, ESA –the European Sponsorship Agency- stated that they are not aware of ‘any research that shows that young people are adversely affected by alcohol advertising; while they may be aware of it, it does not influence their drinking patterns’. In this Read More →