Monitoring food and beverage marketing to children via television and the Internet

A proposed tool for the WHO European Region

The aim of this proposed protocol is to provide the basis for monitoring work that seeks to quantify the extent and nature of children’s exposure to marketing for HFSS foods via television and the Internet. The protocol, and accompanying coding forms, sets out a system by which Member States can catalogue marketing via either or both of these avenues, and includes both minimal and expanded versions to allow for different levels of complexity of data collection, depending on a country’s needs and the research capabilities of the team doing the work. Using this method will provide data on both exposure and power of marketing to children.

The WHO Regional Office for Europe is grateful to Dr Emma Boyland (University of Liverpool, United Kingdom) for preparing this protocol. Further contributions were made by Mr Jo Jewell and Dr João Breda (WHO Regional Office for Europe).
The protocol also benefited from the rich input and efforts of Professor Mary Story (Duke University, United States of America), who kindly provided external review.
The editing, translation and layout of this publication was made possible by funding from the Ministry of Health of the Russian Federation.

© World Health Organization 2016 All rights reserved. The Regional Office for Europe of the World Health Organization welcomes requests for permission to reproduce or translate its publications, in part or in full.

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