A new Labour government would implement tough restrictions on the sale and advertising of alcohol, unhealthy food and tobacco, according to a leaked policy document published today in The Mail on Sunday. The leaked document describes the plan to ban sports sponsorship by drinks firms and impose minimum alcohol pricing to curb the impact of … Read More →
The British Advertising Standards Authority (ASA) has criticized spirits producer Morrisons, for showing their advertisement on Youtube during a series of children’s nursery rhymes. No penalty was given to Morrisons, but the company was told to ensure its ads were “appropriately targeted in future”. The ASA criticism followed on a complaint by a viewer who … Read More →
Powdered alcohol just ad water, was to be introduced in the US this month. Initially approving powdered vodka, rum and other cocktails, the US Treasury’s Alcohol and Tobacco Tax and Trade Bureau came around a few days later, stating that this approval was an error. After bloggers got wind of the approval of this potentially … Read More →
New research finds countries with greater alcohol advertising restrictions had lower prevalence of hazardous drinking than countries with no restrictions and countries with some restrictions; independent of variables such as alcohol taxation. Based on their findings, researchers suggest a need for strict alcohol advertisement restriction policies. The researchers from the Pompeu Fabra Univerisity in Barcelona … Read More →
Alcohol industry complaints that a television advertisement linking drinking with an increased risk of cancer was misleading have been rejected by the Advertising Standards Authority. (ASA) The ASA came to this conclusion after being presented with scientific evidence on the links between alcohol consumption and the risk of cancer by Balance, a North Eastern England … Read More →
The three community ministers of Culture of the French, Flemish and German speaking communities of Belgium have submitted the nomination dossier to have the Belgium beer culture added to UNESCOs Representative List of the Intangible Cultural Heritage of Humanity. A press release ascribed by the Walloon government, the Flemish government and the government of the … Read More →
New research finds that music which makes frequent references to specific alcohol brands increases the likelihood of binge drinking in teenage listeners. Additionally, the researchers found that teenagers are exposed to an average of eight alcohol brands references per day by listening to music. The study was conducted by researchers at Dartmouth College and the … Read More →
A recent observational supermarket study in the UK finds that placing products on the ends of aisles is associated with a large positive impact on sales of alcoholic and non-alcoholic beverages. Up till now the decision to place products at the ends of aisles was based on anecdotal evidence. Based on their findings the researchers … Read More →
The government of Armenia is looking at implementing a time ban on alcohol advertising through digital media. If the plan succeeds, marketing for cigarettes and strong alcoholic beverages will be prohibited on digital media between six in the morning and ten in the evening. Website Armenpress.am reports that the National Assembly of the Republic of … Read More →
The US Federal Trade Commission last week released its fourth study of self-regulation in the alcohol industry. This was the first time the alcohol industry was asked to give up data on their expenditure and reach concerning online alcohol marketing. According to the FTC report the US alcohol industry has a high compliance to their … Read More →