Authors: Sven Brodmerkel & Nicholas Carah Title: Alcohol brands on Facebook: the challenges of regulating brands on social media Journal: J. Publ. Aff., 13: 272–281. doi: 10.1002/pa.1466 Abstract In September 2012, the Australian Advertising Standards Bureau (ASB) made ‘landmark decisions’ relating to the use of Facebook by vodka brand Smirnoff and beer brand Victoria Bitter. The ASB determined that (i) a … Read More →
Authors: Craig S. Ross, Avalon de Bruijn and David Jernigan Title: Do time restrictions on alcohol advertising reduce youth exposure? Journal: Journal of Public Affairs Volume 13, Issue 1, pages 123–129, February 2013 Abstract: Regulators may attempt to reduce youth exposure to alcohol advertising by restricting times during which alcohol ads may be aired on … Read More →
Author: Sandra C. Jones and Ross Gordon Title: Regulation of alcohol advertising: Policy options for Australia Journal: Evidence Base, issue 2, 2013, <journal.anzsog.edu.au>, ISSN 1838-9422 A full text pdf of this article is available here Abstract A systematic search of academic databases was conducted to identify all refereed papers published between 1990 and 2012 on the regulation of alcohol advertising … Read More →
Author: Alan Vendrame, Ilana Pinsky, Rebeca Souza e Silva, and Thomas Babor Title: Assessment of Self-Regulatory Code Violations in Brazilian Television Beer Advertisements Journal: J. Stud. Alcohol Drugs, 71, 445-451, 2010 A full text pdf version of the article can be found here Abstract Objective: Research suggests that alcoholic beverage advertisements may have an adverse effect on teenagers and young adults, … Read More →
Authors: Geoffrey Munro & Johanna de Wever Title: Culture clash: alcohol marketing and public health Journal: Drug and Alcohol Review, March 2008, 27, 204-211 Abstract Objective: The ‘four Ps’ of the marketing mix are used to illuminate ways in which the alcohol industry uses its freedom to expand the place of alcohol within society and the own image. It … Read More →