EUCAM is constantly looking out for interesting scientific publications on the subject of alcohol marketing in the broadest sense. A number of articles that have been published over the last six months prompted us to disseminate their conclusions in news articles. However, there has been such a great number of important studies that we Read More →

Author: Auden C. McClure, Susanne E. Tanski, Zhigang Li, Kristina Jackson, Matthis Morgenstern, Zhongze Li, James D. Sargent Title: Internet Alcohol Marketing and Underage Alcohol Use Journal: Pediatrics, 2016, peds. 2015-2149. Abstract Background and objective: Internet alcohol marketing is not well studied despite its prevalence and potential accessibility and attractiveness to youth. The objective was Read More →

Overall exposure to brand-specific alcohol advertising is a significant predictor of underage youth alcohol brand consumption, with youth ages 13 to 20 more than five times more likely to consume brands that advertise on national television and 36 percent more likely to consume brands that advertise in national magazines compared to brands that don’t advertise Read More →

Seeing and liking alcohol advertising on television among underage youths was associated with the onset of drinking, binge drinking and hazardous drinking, according to a new study by researchers at the Norris Cotton Cancer Center (NCCC) and Children’s Hospital at Dartmouth-Hitchcock (CHaD) published online by JAMA Pediatrics. CHaD pediatrician and associate professor of pediatrics at Read More →

Authors: Rebecca L. Collins, Phyllis L. Ellickson, Daniel McCaffrey, Katrin Hambarsoomians Title: Early Adolescent Exposure to Alcohol Advertising and its Relationship to Underage DrinkingJournal: Journal of Adolescent Health, 2007, 40, 527-534. Abstract Objective: The study examines whether the exposure to alcohol marketing affects adolescents’ beer use. Design: Prospective study (longitudinal study) Setting: 39 schools in South Dakota, US Participants: Sixth grade students between 11 and 12 Read More →