In April 2016, EUCAM filed a complaint against a radio-commercial from the supermarket chain “Jumbo” for alcoholic drinks, that has been broadcasted multiple times at NPO Radio 1 between 06:00 and 21:00. The Dutch Media Authority warned this radio channel for their breach of the Dutch Media Law. 

The Dutch Media Wet 2008 (Media Law) stipulates that there is ban in place for advertising alcoholic beverages between 06:00 and 21:00 (see also this page for more information on alcohol marketing regulations in the Netherlands: http://eucam.info/regulations-on-alcohol-marketing/netherlands/)

The Dutch Commissariaat voor de Media (Media Authority), that upholds the rules which are formulated in the Dutch Media Act, has asked the media-institution NPO Radio 1 to adhere to the rules to protect minors from exposure to marketing for alcoholic beverages. The Dutch Media Authority has given NPO Radio 1 a warning as a result of their breach of the Media Law.

 

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