Econometric studies by Saffer and colleagues suggest that overall bans of alcohol marketing can be successful in decreasing the total alcohol consumption among adolescents. In accordance with this, in its European Action Plan (2011) the WHO recommends a total ban on alcohol advertising in Europe. The new factsheet describes the competence of the European Union … Read More →
De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations. Key points of the fact sheet are: • Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol … Read More →