Source: CCTV America
While tobacco companies have not been allowed to buy product placement in television shows since 2000, alcohol brands continue to self-regulate their marketing in media. But a new research abstract to be presented at the Pediatric Academic Societies 2016 Meeting showing how strongly alcohol brand placement relates to the drinking behavior of underage youth suggests … Read More →
Author: Auden C. McClure, Susanne E. Tanski, Zhigang Li, Kristina Jackson, Matthis Morgenstern, Zhongze Li, James D. Sargent Title: Internet Alcohol Marketing and Underage Alcohol Use Journal: Pediatrics, 2016, peds. 2015-2149. Abstract Background and objective: Internet alcohol marketing is not well studied despite its prevalence and potential accessibility and attractiveness to youth. The objective was … Read More →
New research finds that children as young as 13 may be bombarded by alcohol marketing messages from Twitter and Instagram on their smartphones. This despite Twitter’s age-gate technology which blocks direct-to-phone updates for underage users. Lead author of the research author Adam E. Barry, of Texas A&M University in College Station, Texas told Reuters Health … Read More →
EUCAM was recently contacted with legal questions by a company starting up a scheme like this in Poland. Apparantly this is not just a US problem anymore.