On-pitch advertising, the advertisement boards next to the playing field in various sports, will no longer contain alcohol advertising according to new plans by Health Minister Leo Varadkar. This measure is part of a detailed set of policy measures aiming to ‘de-glamourise’ alcohol consumption. Besides the curb on sports sponsorship, the new plans also include Read More →


Dr. Pat Kenny, School of Marketing, Dublin Institute of Technology, presenting to the Oireachtas Committee on Health & Children for pre-legislative scrutiny of the Public Health (Alcohol) Bill 2015 – discussing advertising marketing and raising questions about the real intent of Diageo Role Models. Thanks to @IrelandUnlocked.

Irish public broadcaster RTE recently aired a program dedicated about the current critical uproar about drinks producer Diageo funding the public health campaign ‘Stop out-of-control-Drinking.’ The above video gives an introduction to these current events, followed by a discussion between Fergus Finlay, Barnardos CEO and chair of Stop Out Of Control Drinking campaign, and Senator Jillian VanturnHout, a children’s rights campaigner who’s published an open letter criticizing Diageos involvement in the campaign, undersigned by more then 50 individuals and organizations in the health sector.

See also:
Campaigner admits ‘gap in credibility over funding from Diageo’, the Independent (03/20/15)
Alcohol giants are part of the problem – not the solution, the Independent (03/19/15)
Varadkar urged to make his position clear on alcohol awareness campaign, Irish Examinar (03/18/15)
Former tobacco lobby group hired by Diageo anti-alcohol campaign, the Independent (03/10/15)

The proposed ban on alcohol branded sports sponsoring is expected to be dropped. Health Minister Leo Varadkar said a ban would be desirable, “but only if other sponsorship was found and if it was practical to do so.” Irish public broadcaster RTÉ reports that the plans are expected to be dropped following discussions between several Read More →