New EUCAM Trend Report: “Heineken all over. An analysis of the youth friendly marketing strategy of Heineken” EUCAM has collected marketing materials from one of the world’s beer giants, the Dutch brewer Heineken to provide an overview of the integrated marketing strategy in the Netherlands. Heineken uses both traditional media and new media to a … Read More →
A complaint about irresponsible alcohol advertising has been upheld by the Advertising Standards Authority (ASA) following a complaint made by the Youth Alcohol Advertising Council, a group of young people working with the charity Alcohol Concern. Heineken UK Ltd has been told their YouTube advert for Strongbow breached responsible advertising regulations. The Youth Alcohol Advertising … Read More →