On-pitch advertising, the advertisement boards next to the playing field in various sports, will no longer contain alcohol advertising according to new plans by Health Minister Leo Varadkar. This measure is part of a detailed set of policy measures aiming to ‘de-glamourise’ alcohol consumption. Besides the curb on sports sponsorship, the new plans also include Read More →

A new American study finds that underage drinkers are more likely to choose alcohol brands that sponsor sports, music, and entertainment events. The authors consequently ask for alcohol research, practice and policy to pay more attention to this highly prevalent form of alcohol marketing. The study, published in the journal Addiction, examines sponsorships of organizations Read More →