29th June, 2021 by Nicola Carruthers. From The Spirit Business. The global spirits sector faces losing US$168 billion if restrictions on marketing are enforced, a new report has found. The new Brand Finance Marketing Restrictions 2021 report builds on previous Brand Finance studies in 2017 and 2019 that looked at the potential impact of plain … Read More →
June 16th, 2021 by Amelia Lucas. From CNBC. Smirnoff Vodka owner Diageo has signed a multiyear deal with the NFL to become the league’s first spirits sponsor. While the National Football League has long had relationships with beer brands like Anheuser-Busch InBev’s Bud Light, it has been slower to embrace spirits. However, when the ban on distillers to advertise … Read More →
June 21st, 2021 by David Sedgwick. From News Post Leader. Health campaigners have questioned the inappropriateness of alcohol brands sponsoring high profile sports events, exposing children to alcohol. “Is it ethical to deliberately have product placement of Heineken beer branding in front of football starts and managers during press conferences at the European Championship?”, Balance … Read More →
June 16th, 2021 by Jasper Jolly. From The Guardian. Paul Pobga, French football player, became the latest footballer to take issue with Euro 2020’s official beverages after removing a bottle of Heineken beer that had been placed in front of him at a news conference on Tuesday. Pogba, a practising Muslim, moved the bottle of Heineken’s … Read More →
June 10th, 2021 by David Jernigan. From The Conversation. Alcohol is still the most commonly used drug among high school students. According to the Centers for Disease Control and Prevention, every year approximately 3,500 people under 21 die because of alcohol use. I have studied the relationship between alcohol marketing and youth drinking behavior for the past 20 … Read More →
June 4th, 2021 by Melissa Sweet. From Inside Story. Manufacturers of unhealthy products aren’t letting the crisis go to waste; how covid-19 pandemic and the pandemic of unhealthy products go hand in hand. When public health advocates put out a call last July for examples of unhealthy industries seeking to capitalise on the disruption, they … Read More →
June 4th, 2021 by Stephen Forbes. From Radio New Zealand. Tougher restrictions on the advertising and marketing of alcohol are needed in Auckland to reduce the harm caused by the liquor industry, public health officials say. The Auckland Regional Public Health Service is seeking to release a report in the New Zealand Medical Journal looking … Read More →
On the 3rd of June, a new article on Guinness branded alcohol marketing has been published. The study was conducted by Barker, A. B., Bal, J., & Murray, R. L. in 2019. More specifically, the study aimed at quantifying Guiness-related branding in the 2019 Guinness Six National Championship. The research has been conducted through a … Read More →
June 4th 2021 by Konrad Marshall. From The Sidney Morning Herald. Hard seltzer is an effervescent and flavored alcoholic sparkling water that doesn’t taste like it has any alcohol in it. It is the No. 1 US brand – only erupting in the American market a few years ago – is White Claw, and it already … Read More →
Fact sheet – 5 facts about alcohol and cancer Download: English (PDF, 812.9 KB) This factsheet provides five important facts for policy makers, health professionals and the general public about the links between alcohol consumption and a range of cancer types. This affects not only people who drink alcohol but also their families, friends and … Read More →