On the 3rd of June, a new article on Guinness branded alcohol marketing has been published. The study was conducted by Barker, A. B., Bal, J., & Murray, R. L. in 2019.
More specifically, the study aimed at quantifying Guiness-related branding in the 2019 Guinness Six National Championship. The research has been conducted through a content analysis and resulted in identification of a total of 3719 appearances of two logos of which 3415 (92%) were for ‘Guinness’ and 304 (8%) were for ‘Greatness’ (the alibi brand).
The researchers conclude that alcohol marketing was highly prevalent during the 2019 Guinness Six Nations Championship and was a significant source of exposure to alcohol marketing and advertising for children, likely influencing youth alcohol experimentation and uptake.
The article will be soon published on our website, but you can find the pdf here: https://academic.oup.com/alcalc/advance-article/doi/10.1093/alcalc/agab039/6291519?searchresult=1#259304221.