23rd May 2022 by sally Casswell. From RNZ. Cross-border marketing is about how alcohol marketing first created and disseminated in one country, spreads across boarders into others. This technique is largely used by multinational corporations striving to increase sales and normalize alcohol as an everyday product. Since much of this (cross-border) alcohol advertising happens on … Read More →
A new study has investigated in-depth inter-relationships between The Miller Brewing Company (MBC) and Phillip Morris (PM), with a particular focus on alcohol policy issues. Through the Truth Tobacco Industry Documents library, the authors traced the evolution of corporate affairs and related alcohol policy oriented functions within and between MBC and PM. Results show that … Read More →
18th of May. From the World Health Organization. This short video highlights concerning developments in the way that alcohol is being marketed worldwide, such as through increasingly sophisticated online marketing techniques and sponsorship of major sports events. The exposure of young people and heavy drinkers is of particular concern. The video accompanies the launch of … Read More →
10h May 2022 by Nivashi Nair. From the Sowetan Live The World Health Organization’s latest report on reducing the harm from alcohol and the gaps in regulation of alcohol marketing across borders. The WHO is calling for governments to integrate comprehensive restrictions or bans on alcohol marketing, as digital marketing, across borders, targets the young … Read More →
May 3rd, 2022 from Movendi International Big alcohol is rapidly expanding into the metaverse to increase alcohol availability and drive consumption for more profit. In fact, the alcohol industry has already started with virtual liquor stores, NFT product sales, sponsorship, and marketing of virtual events. More specifically, The Metaverse is Big Alcohol’s next target for … Read More →
May 3rd and 4th, 2022 by Steph Brawn and Lottie Hood. The Press and Journal; The National. In Scotland, increases in prices on alcoholic beverages are discussed, as many other proposals to limit alcohol attractiveness and drinking behavior. A Scottish charity is backing the health minister’s proposal to consider new curbs on alcohol advertising. In fact, … Read More →
April 11th, 2022 by Nicholas Carah & Aimee Brownbill. From Insight and Movedi International Since the early 2000s, we have witnessed a continuous innovation in marketing tactics on social and digital media, from inviting consumers to create, comment, like and share advertising, to partnering with influencers, to creating augmented reality filters and shifting to ephemeral … Read More →
30th March 2022. From Alcohol Change UK In recent times, UK consumers have been buying alcohol online in record numbers, from an ever-growing variety of retailers, increasingly promising delivery to the doorstep within minutes. However, as the market continues to expand, Alcohol Change UK’s commissioned research questions how robust current systems are in protecting children … Read More →
3rd April 2022. From The New York Times The article is written by Ericka Andersen as a guest essay. There have been a lot of jokes and memes about pandemic drinking by women, but the fact is that in the past two decades, women have often turned to alcohol more than they did in the … Read More →
April 5th, 2022 by Jayshendra Karunakaren, Analyst. From ISS ESG. Media coverage throughout 2021 has reported that the zero- and low-alcohol beverages market is booming. In fact, zero – and low-alcohol drinks have increasingly featured at Christmas and New Year gatherings. According to the 2021 IWSR Drinks Market Analysis, consumption of zero-alcohol beverages, defines as containing … Read More →