Marketing week; By Grace Gollasch
Almost two-thirds (65%) of Brits either strongly support or somewhat support a ban on brands advertising alcohol on TV before the 9pm watershed, according to a poll by YouGov. Just 20% oppose the idea.
When Brits were asked how they feel about a total ban on advertising alcohol online, including social media, half (52%) strongly or somewhat support the move, while around a third (32%) either strongly or somewhat oppose it.
Split by gender, women are more likely to support the ban (57%) compared with 47% of men, of a sample size of 5,160 adults in Great Britain.
The poll comes after leaked documents from the Department of Health and Social Care, seen by Sky News, outline a potential plan to completely ban alcohol advertising within the UK.
Current rules, which were introduced in October 2005, state that ads for alcohol mustn’t target under-18s or portray people drinking in an “adolescent or juvenile” way, and models used in ads must look older than 25.
Source: YouGov