Children’s exposure to alcohol marketing within supermarkets: An objective analysis using GPS technology and wearable cameras T. Chambersa, b, , , A.L. Pearsona, b, J. Stanleya, M. Smitha, M. Barra, C. Ni Mhurchuc, L. Signala a Health Promotion & Policy Research Unit, University of Otago, Wellington, New Zealand b Department of Geography, Environment & Spatial … Read More →
The alcohol industry spreads and perpetuates a number of myths in order to distort the truth about scientific facts concerning the harm their products cause and the most cost-effective and impactful policy solutions to prevent and reduce that burden of harm. Big Alcohol works aggressively to spread myths about the effects of alcohol and the … Read More →
Today, the first of June, the Lithuanian Parliament voted for important changes to the Alcohol Control Law. After lengthy discussions and some minor amendments to the proposals, the ‘alcohol control regulation package’ was adopted 101 votes for, 10 against, with 10 abstaining. Some amendments will become effective from 2018, while others as of 2020. Parliament decided that people under … Read More →
Findings suggest that code violations of the IARD Guiding Principles were prevalent in the four types of media sampled during the MAMPA project in the seven countries. The data were gathered by the Dutch Institute for Alcohol Policy STAP.
It is interesting to note that the country with the fewest marketing materials recorded (n = 4) was The Gambia, which is a Muslim country with a ban on most forms of advertising. Despite the limitations of the prior MAMPA project and the current re-analysis, this research establishes a basis for a monitoring and regulating alcohol advertising in African countries. The methodology offers a systematic way to evaluate media advertisements of alcoholic beverages to determine whether their contents comply with generally accepted guidelines for responsible advertising practices.
Based on the evidence described above, governments and policymakers should give serious consideration to the key messages emerging from the Consultative meeting on addressing alcohol marketing in the African Region (WHO, 2012) and from the PAHO Expert Meeting on Alcohol Marketing Regulation (PAHO, 2016), which are consistent with the well-documented premise that alcohol is not an ordinary commodity (Babor et al., 2010) and should not be marketed as such.
These findings provide evidence of violations in the seven countries studied and the need for systematic surveillance of alcoholic beverage marketing to protect vulnerable populations such as youth, who may already be experiencing problems related to their alcohol use.
Our secondary analysis of the original MAMPA marketing data confirms the conclusions of the original MAMPA report, in that it provides strong evidence of code violations in all media evaluated, and suggests that exposure to potentially harmful alcohol marketing content is widespread in six of the seven countries studied. These reports also raise questions about the effectiveness of current industry efforts to regulate alcohol marketing
IARD: International Alliance for Responsible Drinking
If you want to know more about the evaluation you can read the documents here:
Author: Sarantis Michalopoulos | EURACTIV.com The Lithuanian government has unveiled new policy measures aimed at tackling alcohol-related harm, including increasing the legal age for buying and consuming alcoholic drinks. Lithuania is among the countries with the highest per capita consumption of alcohol in Europe, according to the World Health Organisation. In an effort to address … Read More →
SECOND ANNOUNCEMENT, INCLUDING THE SPEAKERS Alcohol Action Ireland and the European Alcohol Policy Alliance are pleased to announce that the European Commissioner for Health, Vytenis Andriukaitis and Deputy Marcella Corcoran Kennedy TD, Ireland’s Minister for Health Promotion, are confirmed to speak at the event. They will be joined by … Read More →
European case of alcohol labelling is a good example of the results of industry lobby and effects of vested interests. An example where a logical decision is avoided and postponed without any serious explanation. It should be a wake-up call for both European Parliament and Commission to highlight alcohol policy and understand that without decisions, … Read More →
Responsible drinking is a strategically ambiguous, industry-affiliated term that allows for multiple interpretations. Industry sources rarely reference government drinking guidelines in the context of responsible drinking, stressing individual responsibility and risk management. Public health practitioners should be aware of these distinctions, and use clear language regarding lower risk drinking. This is concluded in the article … Read More →
EUCAM is a co-signatory of the open letter to the Members of the European Parliament who seat in the Committee on Culture and Education (CULT), in relation to the ongoing revision of the Audiovisual Media Services Directive (AVMSD). Dear members of the Committee on Culture and Education, Time to put words into action On 25 … Read More →
The Lithuanian government on Wednesday approved in principle proposals that call for further restricting the hours of sale of alcohol and banning alcohol advertising. Prime Minister Saulius Skvernelis says that the government managed to reach a compromise. The Cabinet endorsed in principle certain new restrictions currently under debate in the Seimas, such as limiting the … Read More →